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Kate JOCHENBEIN

paris

En résumé

I’m American and have been living in France since 2008. Starting out in Paris, I had the opportunity to work intermittently in Marketing and Communications while I went through the visa and carte de séjour process. In 2010, my family relocated to Lyon where I’ve had the pleasure of working for DIBS, managing market research projects for clients like Veolia, Vinci Construction, Lafarge, Siemens and Accor.

A true Francophile, I revel in discovering my adopted country, speaking and working in French and sharing my North American perspective on things.

Mes compétences :
Gestion de la relation client
Études marketing
Marketing produit
Étude de marché
Marketing stratégique
Gestion de projet

Entreprises

  • Dibs - Project manager

    paris 2010 - maintenant Market research and consulting for BtoB clients in France and abroad.

    We specialize in:
    - Qualitative and quantitative market research
    - Marketing strategy
    - Development strategy
    - Change management

  • INIT Marketing - Senior Market Research Analyst

    Créteil 2010 - 2010 Quantitative and qualitative client satisfaction studies for BtoB and BtoC clients in France and abroad.

    Having progressed from my position as an intern and then Assistant Research Analyst at INIT, as a Senior Research Analyst, I was responsible for successfully managing market research projects in their entirety: project planning and launch, maintaining strong client relationships, analysis and conclusions / recommendations.

  • MBA Center Paris - Marketing and Communications Manager

    Paris 2009 - 2010 The MBA Center offers coaching and test preparation for those applying to MBA programs worldwide.

    During my time at the MBA Center, I was in charge of the marketing and communications efforts for 12 centers throughout Europe:

    - Generating and updating our online content
    - Creating and managing our marketing campaigns (viral and direct)
    - Promoting the MBA Center at student fairs (Studyrama...)
    - Overseeing our contracts with the student fairs
    - Managing our partner relations
    - Organizing university presentations at our 12 locations
    - Managing the client database

  • INIT Marketing - Assistant Market Research Analyst

    Créteil 2008 - 2009 Quantitative and qualitative client satisfaction studies for BtoB and BtoC clients in France and abroad.

    Starting as an intern and then being hired on as an assistant research analyst, I worked alongside two market research executives and the marketing director:

    - Drafting questionnaires and resolving any problems or word biases
    - Programming the web questionnaires
    - Managing the fieldwork (web, telephone, mail)
    - Quality control
    - Developing graphics, reports and recommendations for the clients

Formations

  • University Of Wisconsin-Madison (Madison)

    Madison 2007 - 2009 Master's Degree

  • University Of Arizona (Tucson)

    Tucson 2003 - 2007 Bachelor's Degree

Réseau

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