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Keltoum BENCHIKH

PARIS

En résumé

Mes compétences :
Campagnes marketing
Communication
International
Management
Marketing

Entreprises

  • Apple - Marcom manager

    PARIS maintenant

  • Laboratoires Merck Millipore

    maintenant

  • Merck Millipore - Head of Marketing Communications

    2011 - maintenant

  • Merck Millipore - Global Marketing Communications

    2009 - 2011

  • Apple Europe - European Segment MarCom Manager

    PARIS 2003 - 2009

  • Apple Europe - Channel Marketing Manager

    PARIS 2001 - 2003 Develop and manage a wide range of marketing tools (promotional material, channel events tools, direct mail pieces) for the Pro channel in Europe.
    Develop an in-store guideline book to help reseller to redesign external signage and interior POS.
    Design reseller advertising templates/guideline to support sales reseller sales campaigns.

  • Apple Cemea - MarCom and PR manager

    1996 - 2001 Responsible for implementing the Apple Corporate MarCom strategy within the CEMEA (Central Europe, Middle East and Africa) area.

    Select and drive all the marcom actions with the local Apple representatives. : PR launch activities, Advertising, and Events.
    Organise press brief, VP interviews with key local journalists, PR coverage.
    Select and organise large local events with key Apple speakers (Emea and US) in the region.

    Provide directions and guidelines to our partners : review and approve the marcom plans on a quarterly basis according to Apple’s objectives.

Formations

Pas de formation renseignée

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