Capgemini Consulting
- Senior Consultant
Paris
2009 - maintenant
Advising CMO's so as to improve their performance, through fact-driven company and market analysis, strategic research and surveillance, development of improvement plans and eventually conception of new business models.
Key credentials include :
Marketing Strategy on the Retail Market, Transport & Logistics
- Proposed new innovative products and services to curb structural decreases in volumes
- Defined 3-year marketing strategy with expected €50 million revenue increase
Digital cross channel customer journeys, Retail (Department store)
- Benchmarked existing customer journeys as a ‘mystery client’
- Recommended usage of new channels (digital media) and systematic customer feedback
Performance & productivity improvement, Energy (Retail)
- Identified cost reduction and revenue growth areas
- Built KPIs and pricing scheme to better pilot contractors
- Reached breakeven on products otherwise loss makers
