Khuong TRUONG

En résumé

Entreprises

• Becton Dickinson - Directeur Marketing Europe

  Le Pont de Claix 2013 - maintenant Life Science Research Reagents & Personal Flow Cytometry
  * Managing directly team of 2 Product Managers, 1 communication specialist, 1 e-business specialist, indirectly 4 regional Product Managers ;
  * Responsible and accountable for achievement of sales budget by establishing and executing on European and WW marketing strategy for reagents and entry level Flow cytometers (70 M$+) ;
  * Defining the marketing strategy and implementing tactical initiatives to promote solution selling in Europe ;
  * Implement price governance process and strategy across Europe in accordance with profitability objectives and business strategy ;
  * Drive and implement E-business capabilities to drive growth ;
  * Talent Management to develop new online go to market strategy and drive commercial excellence based on fact-based decisions ;
  * Turnaround of declining business (-3%) to growth (+4%) within 2 years (65% M$ turnover) ;
  * Manage marketing spend of 500 k$ ;

• Becton Dickinson - Responsable Marketing Europe

  Le Pont de Claix 2011 - 2013 * Managing European team of 2 Product Managers and 1 communication specialist ;
  * Responsible and accountable for achievement of European budget (50 M$+) ;
  * Defining the marketing strategy and implementing tactical initiatives for reagents ;
  * Coordinate price strategy across European in accordance with profitability objectives ;
  * Establish and maintain distributor relationships in European countries ;

• Becton Dickinson - Directeur des Ventes - Europe

  Le Pont de Claix 2008 - 2011 WW Strategic Marketing lead for Bioimaging Product line
  * Managing for Direct European Sales team (2 direct sales people, applications team (4 people)), responsible for 10 M$+ revenue ;
  * Responsible for achievement of sales budget by establishing and executing on business strategy, exceeded European budget by 25% and 75% ;
  * Defining the marketing strategy and implementing tactical initiatives for WW business ;
  * Indirectly managing sales champions in local sales force ;

• Becton Dickinson - European Product Manager

  Le Pont de Claix 2007 - 2008 * Responsible for tactical and strategic Marketing elements ;
  * Input on Product development according to customer feedback ;
  * Building company's brand within the Imaging space ;

• Becton Dickinson - European Key account manager

  Le Pont de Claix 2005 - 2007 * Work with Regional managers to implement sales process and lead generation for Imaging business ;
  * Sell into key accounts to promote BD brand name for High content imaging ;
  * Build up sales force for GSA region, Marketing initiatives for local market ;

• IMSTAR S.A. - Sales Manager

  2000 - 2005 Bioimaging company in High content screening business of cell assays and diagnostic tests
  * Responsible for 60 % of company's turnover ;
  * Evaluation of company's strategy for market research, development of Sales documents, presentations and web site ;
  * Hired, trained and supervised 4 commercial assistants and technicians in daily operations ;

• Commissariat à l'Energie Atomique (CEA) - Researcher

  1999 - 2000 major governmental research facility (Commissariat à l'énergie atomique),

Formations

• Université Paris 6 Pierre Et Marie Curie

  Paris 1995 - 1999 Cancérologie

• Université Pierre Et Marie Curie

  Paris 1992 - 1995 DEA

• Université Tours Francois Rabelais (Tours)

  Tours 1992 - 1994 Physique

Réseau

• André BEBOUTOFF

• Blois ASTRID

• Ioana DINCA

• Jean-Philippe ADOLFF

• Justine WALDISBERG

• Philippe DARBOIS

• Sandrine JOVART