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Laëtitia BARREAU

Paris

En résumé

Pas de description

Entreprises

  • Bel - Product Manager La vache qui rit

    Paris 2015 - maintenant - Contribute to the definition of brand strategy and portfolio management
    - Manage business with monthly S&OP sell-in forecast hypothesis, Nielsen sell out analysis and budget responsibility
    - Recommend and implement A&P annual plans (consumer campaigns, multi-brand activations, innovation launch)
    - Coordinate communication campaigns across various media channels (digital, TV, PR)
    - Management skills : in charge of 1 Assistant Brand Manager
  • Bel - Retailer Category Manager

    Paris 2014 - 2015 - Analyze and drive cheese market performances
    - Recommend and negotiate the promotional plan (follow up and analyze promotional campaigns performances)
    - Develop assortment and merchandising (implementation of national plans)
    - Present business plans and innovation review
  • Bel - Sales Representative

    Paris 2013 - 2014 - Drive business with a portfolio of 60 clients
    - Ensure optimal holding of our products & innovations
    - Negotiate and set up promotional operations
    - Develop in-store brand visibility and monitor shelf reimplantation
    - Management of Colruyt national account
  • Fromageries Bel - Internship - Market Category Manager

    Paris 2013 - 2013
  • Kraft Foods - Internship - Retailer Category manager

    2011 - 2012
  • LaSCAD (L'Oréal) - Internship - sales representative

    2010 - 2010

Formations

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