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Laetitia COQUELLE

PARIS

En résumé

Responsable communication et relations presse, secteur informatique BtoB
Fluent anglais.


Mes compétences :
Communication événementielle
Relations Presse
Communication interne
Stratégie de communication
Gestion de projet web
Communication externe
Adobe Creative Suite
Microsoft Office

Entreprises

  • LOGPOINT - Marketing and Communications Manager SEMEA

    2018 - maintenant

  • New Zealand - WHV

    Lyon 2016 - 2017 - 5 months working as FOH for Louis Sergeant restaurant: team management and training, customer service, problem solving.
    - 6 months travelling around NZ, Australia and South-East Asia: budget management, travelling planification, learning from new cultures.

  • Extia - Responsable communication

    SEVRES 2013 - 2016 - Creation of communication department: definition and implementation of internal and external communication strategy (Management of 2 people)
    - Budget definition and follow-up
    - Leading and writing internal communications (newsletter, blog, agencies opening, results)
    - Web project manager as part of the creation of the corporate website (Agile approach)
    - Creation and organization of monthly internal events (140 pax): 24 events per year
    - Organization of corporate annual seminar (3 days - 100 pax) and Company anniversary (500 pax)
    - Invitation and registration management of the company's clients at Roland-Garros
    - Creation of press relations: 50 articles published and 30 interviews
    - Animation of social networks: +5250 followers (Facebook, Twitter and LinkedIn)
    - Managing Great Place to Work label (annual survey, culture audit)

  • AL'X COMMUNICATION - Attachée de presse

    2010 - 2013 > Definition and implementation of PR stategy for IT BtoB companies (Qualys, SugarCRM, SkySQL, Assises de la sécurité, CDSE, Licence CDAISI - Hacknowledge, Eyrolles...)
    > Daily contact with journalists of IT, economics, business and general press
    > Organization of press conferences and press trips (10 to 50 journalists invited)
    > Organization and implementation of press meetings between French companies and IT journalists of the Silicon Valley

  • KSL London - Business and marketing assistant

    2009 - 2009

  • Région de Gendarmerie Nord-Pas-de-Calais - Chargée de communication externe

    2008 - 2008 - Conception et planification des relations presse à l’échelle nationale et coordination de l’accueil des participants au 2ème Forum International sur la Cybercriminalité (1200 participants, 30 pays invités)

    - Enquête et proposition d’une stratégie de communication visant à optimiser les relations de la Gendarmerie avec les élus locaux

  • Forum départemental des sciences - Assistante de communication externe

    2007 - 2007

Formations

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