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Laila ABARAR

Casablanca

En résumé

• 12 years of dedicated experience as a Market Research Manager.
• Highly skilled for analysis and recommendations, leveraging the Voice of Shopper & Consumer.
• Wide experience in collaborating with Leadership Team, Marketing, Sales and R&D.

Mes compétences :
Marketing
Audit
market research
manage Market Research
added value analysis
Wide experience
Monitoring of trends and competition
Home Care
Assortment analysis
Account management

Entreprises

  • Marjane - Directrice Études et Digital

    Casablanca 2017 - maintenant
  • Unilever Maghreb - Consumer & Market Insight Manager Maghreb

    2008 - 2017 - Develop, lead & manage Market Research projects to drive Consumer, Shopper and Customer understanding.
    - Lead Brand Audits workshops for Home Care, Foods and Personal Care, to identify key business opportunities and support building integrated annual Business Plan.
    - Analyse results and deliver valuable insights and recommended actions to seize business opportunities.
    - Organise the People Voice program to leverage Consumer, Shopper and Customer voice.
    - Work closely with local and regional cross functional teams to achieve the strategic goals through leveraging existing knowledge, assessing information gaps and conducting relevant studies and therefore optimizing research approach.
  • LMS-CSA - Senior Market Research executive

    Tours 2003 - 2003 Worked with several national and multinational companies from FMCG sector handling projects from receiving the brief until presenting findings to the customer
    * Account management, giving strategic solution for market research based on a solid understanding of the marketing issues. ;
    * Monitoring of trends and competition in the market, assessment of media communication and Brand positioning. ;
    * Delivery of added value analysis and presentations to the customers, with strategic recommendations, based on a solid knowledge of the market. ;
    * Management and training of data processing & fieldwork teams.
  • Pfizer Morocco - Assistant Brand Manager - Marketing Department

    2002 - 2003 Development of a Marketing Plan for a new product launch.
  • WXP Communication - Assistant Project Manager

    2001 - 2002 * Development of projects: Road Show, Incentive,... ;
    * Communication (press relationships, advertisements...)

Formations

Pas de formation renseignée

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