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Laura DONETTI

Paris

En résumé

Enthusiastic and efficient Sales and Marketing manager with an International Management Master’s degree from Neoma Business School (formerly Reims Management School).

Mes compétences :
Marketing
Communication
Relations Publiques

Entreprises

  • DHL Express - Account Manager

    Paris 2016 - maintenant

  • Lactalis - Store Brand Manager

    Laval 2014 - 2015 > Prepared and submitted bids in accordance with deadlines and collaboratively with SB sales

    > Worked on developing Store Brand products with a cross-functional team (plants in France and the US, R&D, QA, Supply Chain, Purchasing and Branded Marketing) for specific high demanding retailers

    > Coordinated artwork, packaging and recipe changes on existing products

    > Supported the Sales team in preparing customers meetings :
    - Gathered samples (existing or innovation)
    - Prepared presentation slides and IRI data

    > Monitored and controled a 150K marketing budget

    > Prepared and attended various strategic team meetings

    > Attended Trade Shows

    > Supervised and managed a marketing assistant :
    - Trained the assistant on missions and objectives
    - Organized weekly project reviews
    - Followed up on performance and drafted appraisal report

    Achieved mission entrusted to me : the national launch of a Store Brand item for Trader Joe's (Group ALDI)

  • Hachette Livre - Apprentie Chef de Produit

    Paris 2012 - 2014 - Built projects : carried out qualitative and quantitative studies
    - Developed and followed up marketing plans (product mix)
    - Created brochures and website
    - Monitored budget
    - Coordinated manufacture and supply chain
    - Managed communication (billboard, TV, press, public relations)
    - Handled community management (Facebook, YouTube)

    Achieved mission entrusted to me in the second year : the national launch of a collection

  • Redbull - Student Brand Manager

    Paris 2011 - 2012

  • Nicolas - Gérant d'une boutique de vins Nicolas durant juillet/août

    THIAIS 2011 - 2011 Conseil clients
    Gestion du linéaire
    Gestion des commandes et des stocks
    Comptabilité et gestion des caisses

  • Décathlon - Assistant Chef de rayon

    Villeneuve d'Ascq 2010 - 2011 Décathlon Cormontreuil ; commercialisation d’articles de sport.

    - Conseil clients et vente
    - Entretien et gestion du linéaire
    - Gestion des stocks et approvisionnement

Formations

Réseau

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