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Laura RESTREPO LE FLOHIC

LONDON

En résumé

Mes compétences :
Emailing
EMarketing
English
French
Spanish
Broadcasting
Benchmarking
Pricing negotiation
Performance analysis
Blogging
Account management
Webmarketing

Entreprises

  • Mozoo, London - Mbile Affiliate manager

    2015 - 2015 • Identifying affiliates, media buyers, and networks that could become sources of Mobile traffic for the company
    • Development and growing business opportunities with affiliates
    • Managing day-to-day relationships with affiliates and providing them the best campaigns to efficiently monetize their inventories
    • Optimizing, tracking and analyzing campaigns performances

  • Self employed - Self employed & Freelancer

    Mumbai 2013 - 2015 * I took a year to start and develop a personal business. I also kept some freelance
    accounts within digital marketing.

  • NATEXO - LATAM Country Manager

    PARIS 2013 - 2013 * Founding and managing of the agency for LATAM markets ;
    * Developing the client portfolio ;
    * Hiring and managing all sales staff ;
    * Supporting for the sales team (closing sales) ;
    * Coordinating all LATAM operations with EMEA graphic design and IT staff ;
    * Supplier research and management (lawyers, accountants, services providers) ;
    * Supervising and monitoring all Email operations ;
    * Head of monetization for Latin-American databases ;
    * Head of optimization for all emailing campaigns, based on primary KPIs ;
    * Account management (monitoring campaign creation and execution) ;
    * Developing a broadcasting network for all LATAM campaigns ;
    * In charge of implementing and monitoring the group's best practices ;
    * Accountable for operational profitability goals ;
    * Accountable for reaching gross margin objectives ;
    * Direct reporting to the CEO.

  • NATEXO - Account manager

    PARIS 2011 - 2012 * Email databases management: Searching for the best email campaigns; pricing
    negotiation; all tasks related to the sending, monitoring and performance analysis
    of all email campaigns
    * Campaigns broadcasting: Negotiation with external databases for the
    dissemination of our client's email campaigns, following, results analysis, and
    report.

  • PRIVATE OUTLET - Junior project manager

    2011 - 2011 * Managing national and international affiliate networks (e.g.: Tradedoubler, Zanox)
    in order to prepare and launch digital acquisition campaigns
    * Development of new partnerships on the Spanish market ;
    * Monitoring and reporting of campaign KPIs to Marketing Director

  • PRIVATE OUTLET - Sales coordinator

    2010 - 2010 * Defining and managing Sales content for the Spanish website ;
    * Creating editorial content for the Spanish fashion blog ;
    * Benchmarking competitors' marketing strategy ;
    * Translations for Marketing purposes (from French to Spanish and vice-versa)

  • PRIVATE OUTLET - Sales coordinator trainee

    2009 - 2010 * Sales editorial content for the Spanish website
    * Benchmarking
    * Samples management and transfer

Formations

Réseau

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