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Laure-Anne WARLIN

Rennes

En résumé

Mes compétences :
Analyse stratégique
Rédaction
Esprit de synthèse et d'observation
Veille stratégique
Communication
Insights research
Prospective stratégique et en relations humai
Strategie
Philosophie
Sociologie
Etudes et analyses de marchés
Tendances consommateur
Innovation
Créativité
Recherche
Organisation
Planning stratégique

Entreprises

  • Ubisoft Entertainment - Marketing analyst

    Rennes 2013 - maintenant - Providing US-based Ubisoft teams with actionable and reliable consumer insights
    - Contribution to quantitative and qualitative studies about video games (brief, data collection, analysis, presentation to the marketing teams...)

  • Xerfi-Precepta - Strategy analyst

    2010 - 2013 - Writing of strategic reports (focus on big market trends, positionning of the actors, analysis of leading players' strategies, market segmentation, competitive analysis,forecasts....)

    - Analysis of micro and macro-economic environments
- Providing of consumer insights (quantified self, generational marketing...)
    
- Interviews of managers and CEOs
    
- Business intelligence (social networks, luxury industry...)

    - Reports of lectures (about the consumer, the new distribution networks...)
    
- Keynotes about trends (mobility, collaborative consumption, crowdsourcing...)

  • Nestlé - Communications officer (internship)

    Marne La Vallée Cedex 2 2009 - 2009 - Writing of institutional documents (newsletters, articles for the website, magazine...)
    
- Management of events (Journées du Patrimoine, Colloque de l'Unesco...)
    
- Supervision of the creative agencies (brief, meetings...)

  • Organisation des Nations Unies-Département des Affaires Economiques et Sociales - Assistant of the NGO Section-Department of Economic and Social Affairs (internship)

    2009 - 2009 - Preparation of the Committee on Non-Governmental Organizations (reviewing and processing new applications received from non-governmental organizations seeking for consultative status with the Economic and Social Council)
    
- Contacts with NGOs to obtain the necessary information/clarifications to enable them to complete their applications in accordance with the guidelines
    - Liaison with member delegations of the Committee to collect and transmit their requests
    
- Updates and optimization of the new website and database

  • Hatier, groupe Hachette - Assistant product manager (internship)

    2007 - 2007 - Working with the product manager to monitor monthly performances
    - Market analysis (competitive forces, business intelligence, segmentation panels...)

    - Definition of recommendations for the salesforce

    -Creation of commercial documents
    - 
Brainstorming about a new book collection

Formations

Réseau

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