Laure CARON

En résumé

Entreprises

• Laboratoires Urgo - COUNTRY MANAGER CHILE & BUSINESS DEVELOPMENT MANAGER LATAM

  Chenôve 2016 - 2018 CHILEAN SUBSIDARY MANAGEMENT for Medical Care (Hospitals) and Healthcare (Pharmacies):
  • Developed URGO long term strategic plans with the 2 local distributors (obj. CAGR 2017-2022: +15%)
  • Responsible for the P&L of the 2 businesses (3,1M€ turnover)
  • Marketing & commercial strategy: Promotional plan implementation / Participation in the LATAM Advanced Wound Care congress (symposium & stand) / 5 products launches into Pharmacy chains / Sales report / Salesforce tool KPI tracking
  • Leading other operations: logistics, regulatory affairs, importations between French headquarter and Chilean distributors
  
  ACQUISITION MANAGEMENT of the medical care distributor in Chile (25 employees / 3M€ turnover)
  • HR: Teams reorganization (Sales, Marketing, Warehouse, Finance), implementation of new remuneration scheme
  • Long term strategy plan: Products Portfolio diagnostic (margin, price strategy…) & identification of business development opportunities / Study of logistics outsourcing to focus company human resources on sales
  • Commercial process setup: Sales Reps’ sectors reorganization to optimize the potential turnover per region / Creation of new remuneration scheme with bonus for sales team
  
  LATAM BUSINESS DEVELOPER (mainly Argentina)
  • Understand the market sizing and dynamics, the health system and evaluate business opportunities
  • Results: Contract signed with a local distributor for Medical business with a 5-year business plan

• LA FABRIQUE DE TARTE - ENTREPRENEUR

  2014 - 2016 • Business development plan for the B2B offer (food trays for the main companies of the city)
  • Communication & Marketing plans setup (culinary photo shoot, sales leaflet & promotional emailing)
  • Website creation: http://www.lafabriquedetartes.com/

• Bel - SENIOR BRAND MANAGER - BOURSIN brand

  Paris 2013 - 2014 Managed a team of 3 people (2 product managers and 1 assistant)
  - Led the short and long term strategy plan of the brand (innovation, promotional events,
  communication, media plan, P&L, competition assessment)
  - Responsible for the brand digital strategy (website, Facebook, online partnerships) ;
  - In charge of the brand A&P budget: find the right support balance among the 6 ranges of the brand

• Unilever - SENIOR BRAND MANAGER - ALSA brand

  Rueil-Malmaison 2011 - 2013 * Led the BRAND ROADMAP of Alsa France
  - Performed the development and the launch of 4 innovations (concepts, packaging, design, recipe) ;
  - Developed the new TV campaign production and the annual media plan
  
  * Responsible for the OPERATIONAL MARKETING PLAN of Alsa France
  - Accountable for the national in-store big events of the brand ;
  - Set up the promotional plan (assessment of best practices and P&L in depth analysis) ;
  - Supervised the performances tracking of the market (Nielsen) - Results : +3pts of value MS in 1 year

• Unilever - JUNIOR BRAND MANAGER - LIPTON brand

  Rueil-Malmaison 2008 - 2011 * Responsible for the INNOVATION ROADMAP of Lipton Europe & Elephant brands
  - Led the launch of a slimness range « LIPTON LINEA » in 5 European countries and the range expansion development
  - Developed & launched a breakthrough innovation for Europe : ``SUN TEA'' (a tea brewing in cold water) ;
  - In charge of the priority range expansion « LIPTON PYRAMID » : 4 innovations delivered ;
  - Responsible for the development of an Organic Herbal Tea range ``ELEPHANT BIO'' and for the certification complexity management
  
  * Developed the COMMUNICATION PLAN for Europe
  - Created the 360° activation campaign of LIPTON LINEA (TV, billboard, POS ad, PR, internet) & a launch
  book roadmap for Europe
  - Developed 3 TV campaigns: 1 for SUN TEA and 2 for ELEPHANT BRAND relaunch
  
  * Created the long term STRATEGY of Elephant and Lipton brands
  - Long term relaunch strategy of ELEPHANT brand - Results : +2pts of value MS in 1 year ;
  - Responsible for a alignment strategy on innovations for all European countries

• Chanel - ASSISTANT BRAND MANAGER - BOURJOIS brand

  Neuilly-sur-Seine 2006 - 2007 - Led the development of 4 innovations (lipsticks and foundations) ;
  - Managed the competition tracking ;
  - Organized brainstorming and market trends analysis

• Rio Tinto Alcan - MARKETING ASSISTANT

  Montréal 2006 - 2006 - Organized external events to recruit new clients ;
  - Created a launch book for the famous « Colette » store in Paris. (Concept, P&L, communication plan...) ;
  - Conducted a market analysis of the trading activity of Alcan especially in Asia

• L'Oréal - SALES ASSISTANT

  PARIS 2005 - 2005 - Negotiated displays and promotional offers with customers ;
  - Managed product stock ordering and in-store material implementation

Formations

• Concordia University (Montréal)

  Montréal 2007 - 2007 Master of Business Administration
  
  6-month exchange MBA program in Marketing

• Business School

  Lille 2004 - 2008 Masters Degree
  
  Product and Service Marketing specialization

• University Paris-Est Marne La Vallée

  Champs Sur Marne 2002 - 2004 University Degree
  
  Two-year University degree in Management & Economics

Réseau

• Agence PUBLICAVERTI

• Anne-Christelle SIMON

• Caroline VARÈNE

• Christophe GIRAUD

• Laura CESSELIN

• Nicolas SUDAN

• Sebastien HERMAN

• Sebastien RIERA

• Thibaut LALLEMENT