Menu

Laure CARON

Chenôve

En résumé

After 4 years of very rewarding experiences abroad in India and Chile, I am back in Paris and looking for new challenges!
I am looking for opportunities as Marketing Manager/Director for companies/brands with strong sustainable development goals, involvement and positive impact.

I have 11 years of international and transversal experience in:
- Brand marketing management (developement & activation) in FMCG in International companies (like Coty, Unilever, Bel)
- As entrepreneur for a food business in India
- As Country & Business Development Manager in Latina America in the Health Care Sector (Urgo Group)

My main skills are:
- Strategic brand roadmap
- Business development in developing countries (India & Latina America)
- Innovation project management leading cross-functional teams
- Brand digital strategy (website, Facebook, online partnerships, SEO)
- 360° Brand communication plan development (TV, on line, PR...)
- P&L management

I am curious, trilingual (English, Spanish & French), have a great ability to adaptation due to my experience in different countries (France, India and Chile) and in different sectors (FMCG, Entrepreneur, NGO, Health)

If you would like to learn more about how my personality and my experiences can help your business, do not hesitate to contact me!

Mes compétences :
Innovation management
Marketing opérationnel
Innovation produit
Marketing stratégique
Innovation de rupture
Promotions des ventes
store material implementation
market trends analysis
Team Management
Innovation development
Marketing strategy
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Market analysis

Entreprises

  • Laboratoires Urgo - COUNTRY MANAGER CHILE & BUSINESS DEVELOPMENT MANAGER LATAM

    Chenôve 2016 - 2018 CHILEAN SUBSIDARY MANAGEMENT for Medical Care (Hospitals) and Healthcare (Pharmacies):
    • Developed URGO long term strategic plans with the 2 local distributors (obj. CAGR 2017-2022: +15%)
    • Responsible for the P&L of the 2 businesses (3,1M€ turnover)
    • Marketing & commercial strategy: Promotional plan implementation / Participation in the LATAM Advanced Wound Care congress (symposium & stand) / 5 products launches into Pharmacy chains / Sales report / Salesforce tool KPI tracking
    • Leading other operations: logistics, regulatory affairs, importations between French headquarter and Chilean distributors

    ACQUISITION MANAGEMENT of the medical care distributor in Chile (25 employees / 3M€ turnover)
    • HR: Teams reorganization (Sales, Marketing, Warehouse, Finance), implementation of new remuneration scheme
    • Long term strategy plan: Products Portfolio diagnostic (margin, price strategy…) & identification of business development opportunities / Study of logistics outsourcing to focus company human resources on sales
    • Commercial process setup: Sales Reps’ sectors reorganization to optimize the potential turnover per region / Creation of new remuneration scheme with bonus for sales team

    LATAM BUSINESS DEVELOPER (mainly Argentina)
    • Understand the market sizing and dynamics, the health system and evaluate business opportunities
    • Results: Contract signed with a local distributor for Medical business with a 5-year business plan
  • LA FABRIQUE DE TARTE - ENTREPRENEUR

    2014 - 2016 • Business development plan for the B2B offer (food trays for the main companies of the city)
    • Communication & Marketing plans setup (culinary photo shoot, sales leaflet & promotional emailing)
    • Website creation: http://www.lafabriquedetartes.com/
  • Bel - SENIOR BRAND MANAGER - BOURSIN brand

    Paris 2013 - 2014 Managed a team of 3 people (2 product managers and 1 assistant)
    - Led the short and long term strategy plan of the brand (innovation, promotional events,
    communication, media plan, P&L, competition assessment)
    - Responsible for the brand digital strategy (website, Facebook, online partnerships) ;
    - In charge of the brand A&P budget: find the right support balance among the 6 ranges of the brand
  • Unilever - SENIOR BRAND MANAGER - ALSA brand

    Rueil-Malmaison 2011 - 2013 * Led the BRAND ROADMAP of Alsa France
    - Performed the development and the launch of 4 innovations (concepts, packaging, design, recipe) ;
    - Developed the new TV campaign production and the annual media plan

    * Responsible for the OPERATIONAL MARKETING PLAN of Alsa France
    - Accountable for the national in-store big events of the brand ;
    - Set up the promotional plan (assessment of best practices and P&L in depth analysis) ;
    - Supervised the performances tracking of the market (Nielsen) - Results : +3pts of value MS in 1 year
  • Unilever - JUNIOR BRAND MANAGER - LIPTON brand

    Rueil-Malmaison 2008 - 2011 * Responsible for the INNOVATION ROADMAP of Lipton Europe & Elephant brands
    - Led the launch of a slimness range « LIPTON LINEA » in 5 European countries and the range expansion development
    - Developed & launched a breakthrough innovation for Europe : ``SUN TEA'' (a tea brewing in cold water) ;
    - In charge of the priority range expansion « LIPTON PYRAMID » : 4 innovations delivered ;
    - Responsible for the development of an Organic Herbal Tea range ``ELEPHANT BIO'' and for the certification complexity management

    * Developed the COMMUNICATION PLAN for Europe
    - Created the 360° activation campaign of LIPTON LINEA (TV, billboard, POS ad, PR, internet) & a launch
    book roadmap for Europe
    - Developed 3 TV campaigns: 1 for SUN TEA and 2 for ELEPHANT BRAND relaunch

    * Created the long term STRATEGY of Elephant and Lipton brands
    - Long term relaunch strategy of ELEPHANT brand - Results : +2pts of value MS in 1 year ;
    - Responsible for a alignment strategy on innovations for all European countries
  • Chanel - ASSISTANT BRAND MANAGER - BOURJOIS brand

    Neuilly-sur-Seine 2006 - 2007 - Led the development of 4 innovations (lipsticks and foundations) ;
    - Managed the competition tracking ;
    - Organized brainstorming and market trends analysis
  • Rio Tinto Alcan - MARKETING ASSISTANT

    Montréal 2006 - 2006 - Organized external events to recruit new clients ;
    - Created a launch book for the famous « Colette » store in Paris. (Concept, P&L, communication plan...) ;
    - Conducted a market analysis of the trading activity of Alcan especially in Asia
  • L'Oréal - SALES ASSISTANT

    PARIS 2005 - 2005 - Negotiated displays and promotional offers with customers ;
    - Managed product stock ordering and in-store material implementation

Formations

  • Concordia University (Montréal)

    Montréal 2007 - 2007 Master of Business Administration

    6-month exchange MBA program in Marketing
  • Business School

    Lille 2004 - 2008 Masters Degree

    Product and Service Marketing specialization
  • University Paris-Est Marne La Vallée

    Champs Sur Marne 2002 - 2004 University Degree

    Two-year University degree in Management & Economics

Réseau