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En résumé

Studio7Avril est un œil contemporain porté sur l’artisanat. Il propose un art de vivre inspiré du voyage et des traditions locales, réinterprété avec un twist actuel pour une maison chic, raffinée et un peu bohème. En actualisant les codes des trésors de savoir-faire traditionnels, Studio7Avril crée des collections pour la maison modernes et originales : vaisselle, linge de maison et de bain, coussins, tapis…

Chez Studio7Avril, on prône le retour à l’authenticité, au travail manuel offrant la garantie de produits de qualité, réalisés à la main par les meilleurs artisans locaux avec uniquement des matières naturelles : la terre, le bois, le coton, le lin, le verre…

Cette aventure ne serait pas complète sans des valeurs éthiques et un impact social fort en donnant du travail à des communautés rurales, souvent des femmes et qui aide à financer des projets humanitaires (écoles, orphelinats…)

Mes compétences :
Responsable communication
Responsable marketing
Gestion de projet
Publicité
Marketing
Attachée de presse
Management
Communication
Marketing opérationnel
Créativité
Community management
Stratégie digitale
Conseil en communication

Entreprises

  • Studio7Avril - Créateur

    2017 - maintenant Design
    Sourcing des artisans au Maroc et en Inde
    Réalisation du site marchand et de son référencement
    Campagne de communication : relations publiques, community management
    Commercialisation France & étranger

  • COME OUT - Account Director

    Malakoff 2016 - 2017

  • AstonWood - Project Director

    2008 - 2015

  • Bureau110 - Press Agent and Account Executive

    2007 - 2008 - Develop and implement communication and press strategy for our clients
    - Organize Press events for launches, new seasonal collections...
    - Write press releases
    - Teamwork with our Art Director re communication material (press releases, invitations, leaflets...)
    - Follow up with journalists

  • Johnson & Johnson - Brand Manager & e-marketing Manager EMEA ACUVUE

    New Brunswick 2005 - 2006 Developed and implemented ACUVUE e-strategy in EMEA
    -Consumers (acquisition, consumption, retention)
    -Professionals (e-commerce, training, e- forums...)

    Launched 1.DAY ACUVUE COLOURS™ in Europe and Middle-East
    - $50M in Y1

  • Johnson & Johnson - Marketing Manager France ACUVUE

    New Brunswick 2003 - 2004 $40M

    - Developed KOL network
    - Created merchandising actions for key accounts
    - Trained 2 salesforce networks (customers and recommenders)
    - Defined media strategy (professional & consumer press)
    - Managed a team of 3 people

  • Boots healthcare international - Senior Product Manager STREPSILS

    2001 - 2003 Worldwide leader of OTC sore throat medecine

    €10M sales in France

    - Managed a team of 3 people
    - Created a "Collector tin box" => +30% of sales vs ya
    - Recommended strategic programs on new areas of development
    - Developed and implemented media plan and new European TV copy

  • Boots healthcare international - Product Manager

    2000 - 2001 in charge of two core business brands - turnover: €6M
    - Nobacter: Men skincare range (50% of SOM, + 20% in value vs ya)
    - Immulia: Sensitive skin range (+15% in value vs ya)

    - Developed and implemented business plans
    - Launched 3 anti ageing creams and 4 hygiene products
    - Defined strategies and priorities per year and per sales cycle
    - Trained the salesforce on new product launches and promotions (50 sales reps)
    - Organised P.R. events for product launches

  • Boots healthcare international - European Marketing Coordinator

    1999 - 1999 - Liaison between French marketing and International business activity
    - Adapted French product strategy to Export markets and local country marketing

  • Laboratoires Dermatologiques Lutsia - Export Area Manager

    1995 - 1998 Lutsine & Onagrine - Cosmetics sold in the pharmacy channel

    Morocco - Tunisia - Lebannon - French overseas Territories

    - Achieved a 18% increase of turnover for the area in 98 after a 10% increase in 97
    - Negociated 8 points of margin increase in Morocco and Tunisia focusing on product strategy
    - Played a key role with distributors during a change of CEO, preserving mutual trust and asserting continuity of the business
    - Developed and implemented business plans focusing on distribution channel strategy, implementing new ranges of products and eliminating non profitable ones

Formations

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