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Laurence FAYE

Paris

En résumé

Expérience confirmée depuis 20 ans dans l'hôtellerie de luxe, resorts, traiteur / Evénementiel haut de gamme.

Profil :
Diplôme d’enseignement superieur en hôtellerie restauration
Experte en développement commercial de prestations hôtelières. Bonne négociatrice
Forte capacité d’adaptation, d’analyse et de synthèse, bonne organisation
Relationnel développé, communicante, intuitive et déterminée

Compétence :
Environnement : Marques haut de gamme et luxe, contexte international
Expertise ventes et marketing : Pilotage de stratégie commerciale & marketing * Gestion et suivi budgets * Conduite des négociations commerciales à échelle internationale * Expertise sur l’ensemble des circuits de distribution * veilles d’identification du positionnement /évolution de marché, conception des campagnes promotionnelles * Relations publiques et presse,
Revenue Management * Solide connaissance sectorielle et des marches internationaux (Europe, Asie, Russie, Amerique Latine) * Lancement et animation de site internet
Management : Recrutement, coaching et encadrement d’équipe * Capacité à motiver et mobiliser les equipes dans les projets d’ouverture, de re-branding



Mes compétences :
Yield management
Consultante en école hôteliere
Pilotage et mise en oeuvre politique commerciale
Management et animation équipes
Définition du positionnement des produits/services
Elaboration et suivi budgets
Détermination des moyens pour développer la marque
Expertise dans les marchés internationaux
Hôtellerie de luxe
Traiteur
Tourisme
Direction commerciale

Entreprises

  • Capgemini Gouvieux - Directrice des Ventes & Marketing

    Paris 2014 - 2015 Campus of 300 rooms, 50 meetings rooms, and 20 reception rooms in a 52 Ha park
    Management of a team of 10 direct reports
    Responsible for all sales & marketing activities
    Implementation and development of sales & marketing strategy and goals, procedures, monthly reports, budget, forecasts.
    Repositioning of the property brand including new website
    Management of the marketing budget to enable development of property specific campaigns, promotions and collateral
    Development of partnership with local organizations to increase brand / product awareness
  • INSPIRE CONSEIL Hospitality & Culinary Consultants - CEO & Founder

    2013 - maintenant www.inspireconseil.comwww.inspireconseil.com
    Consulting company services specialized in hospitality industry and gastronomy.
    Expert consultants to assist hotels and restaurants in promotion, sales & marketing strategy, staff training, recrutment, culinary events and concept development project...
  • Mandarin Oriental Paris - Directrice des ventes

    2011 - 2012 Pre Opening and Opening .
    In charge of all sales activities, sales and catering teams involved in S&M
    In charge of specific markets : Asia, Russia and latin America covering all segments
    Target defined markets and new sales opportunities, initiate action plan to approach and secure business.
    Participate with DOSM in the development of the Strategic Marketing Plan.
    Analyze sales statistics to determine business growth potential
    Provide leadership on a daily basis of the sales department, while maintaining focus on the company’s strategic goals.
  • Vienna International Hotels at Disneyland Paris - Directrice des Ventes et Marketing

    2006 - 2010 Two 4-star hotels of 400 rooms each, 1200 sqm meeting spaces, Spa

    Corporate sales, convention sales and reservation department.
    Manage the hotels sales operation to increase the market share growth. Recruitment, induction, training and management of hotel sales teams. Implement and manage sales plans and strategies. Identify new business opportunities for both 4-star hotels. Co-ordinate PR and marketing activities. Monitor team performance and results. Provide key interface with operations departments. Achieve revenue, hotel business plan, sales plans, account targets.
    Key achievements:
    New sales team members, including senior sales management
    Setting new internal procedures, targets, budgets for both properties
    Identifying, targeting and contracting new business opportunities
    Change of the hotel's market segmentation
    Implementation of new PR strategy
    Re branding Holiday Inn on going to Vienna International Hotels
  • Grandes Etapes Francaises - Responsable des Ventes Internationales

    Paris 2005 - 2006
  • Potel & Chabot - Directrice du Développement / Responsable des Ventes Internationales & Nationales

    1995 - 2005
  • Hotel Latitudes Paris Quai de Seine - Réceptionniste

    1994 - 1995

Formations

Réseau