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Laurent CRISTOL

Reichstett

En résumé

- International Development
- Multicultural Management
- Business unit Management
- Key account sales
- Technical products
- Healthcare sector

Mes compétences :
Direction générale
Développement commercial
Ressources humaines
Vente
Distribution
Management

Entreprises

  • Gebo Cermex - Sales Director South East Asia

    Reichstett 2015 - maintenant
  • Europ-Continents - MANAGING DIRECTOR VIETNAM

    2012 - 2015 With offices in 9 countries in South East Asia, the group is a leading distributor of medical (oncology, infection control) and laboratory (cytometry, biotechnologies) equipment and consumables.

    5 million USD - 50 employees

    • Expanded business nationwide, achieving 30% growth in North Vietnam
    • Set up a distribution network across the country
    • Increased gross margin by 9 points of %
    • Turned the company around in 12 months
    • Generated significant profits in 24 months
    • Achieved positive cash flow by organising debt collection
    • Increased sales team productivity
    • Reduced costs and optimised the organisation

  • Franco Pacific - Vietnam - DEPUTY GENERAL MANAGER

    2008 - 2011 Trading of equipment (medical, textile, packaging …) and implementation of infrastructure projects (airports, railways,expressways).

    15 million USD - 90 employees

    • Managed the « North Vietnam » office and co-managed the company
    • Actively participated in sales of infrastructure projects
    • Supervised a team of sales, technicians and admin staff
    • Managed budgets and P&L of North Vietnam activities
    • Carried out technical and financial negotiations with political authorities
    • Significantly developed the « infrastructure » division
    • Signed high value contracts (5 to 10 million USD).
  • BREVIDEX - EXPORT MANAGER

    1999 - 2008 Indirect B to B distribution of office furniture

    50 million euros - 150 employees

    • Managed the Export « BU » and the UK subsidiary
    • Defined and implemented Export sales and marketing strategies
    • Recruited and managed the sales team
    • Developed new markets (Switzerland, Spain, Netherlands)
    • Grew the T/O by 10% yearly (reached 6 million euros)
    • Developed a stable and sustainable distribution network.
  • CERMEX - AREA EXPORT MANAGER ASIA

    Corcelles-les-Cîteaux 1995 - 1999 Packaging machinery

    50 million euros - 300 employees

    • sold high added value tailor made solutions to key accounts in Asia
    • Created a network of agents to develop new markets
    • Managed a team of Project Managers and Sales Assistants
    • Grew turn-over to 3 million Euros.

Formations

Réseau