Laurent CRISTOL

En résumé

Entreprises

• Gebo Cermex - Sales Director South East Asia

  Reichstett 2015 - maintenant

• Europ-Continents - MANAGING DIRECTOR VIETNAM

  2012 - 2015 With offices in 9 countries in South East Asia, the group is a leading distributor of medical (oncology, infection control) and laboratory (cytometry, biotechnologies) equipment and consumables.
  
  5 million USD - 50 employees
  
  • Expanded business nationwide, achieving 30% growth in North Vietnam
  • Set up a distribution network across the country
  • Increased gross margin by 9 points of %
  • Turned the company around in 12 months
  • Generated significant profits in 24 months
  • Achieved positive cash flow by organising debt collection
  • Increased sales team productivity
  • Reduced costs and optimised the organisation
  
  

• Franco Pacific - Vietnam - DEPUTY GENERAL MANAGER

  2008 - 2011 Trading of equipment (medical, textile, packaging …) and implementation of infrastructure projects (airports, railways,expressways).
  
  15 million USD - 90 employees
  
  • Managed the « North Vietnam » office and co-managed the company
  • Actively participated in sales of infrastructure projects
  • Supervised a team of sales, technicians and admin staff
  • Managed budgets and P&L of North Vietnam activities
  • Carried out technical and financial negotiations with political authorities
  • Significantly developed the « infrastructure » division
  • Signed high value contracts (5 to 10 million USD).
  

• BREVIDEX - EXPORT MANAGER

  1999 - 2008 Indirect B to B distribution of office furniture
  
  50 million euros - 150 employees
  
  • Managed the Export « BU » and the UK subsidiary
  • Defined and implemented Export sales and marketing strategies
  • Recruited and managed the sales team
  • Developed new markets (Switzerland, Spain, Netherlands)
  • Grew the T/O by 10% yearly (reached 6 million euros)
  • Developed a stable and sustainable distribution network.

• CERMEX - AREA EXPORT MANAGER ASIA

  Corcelles-les-Cîteaux 1995 - 1999 Packaging machinery
  
  50 million euros - 300 employees
  
  • sold high added value tailor made solutions to key accounts in Asia
  • Created a network of agents to develop new markets
  • Managed a team of Project Managers and Sales Assistants
  • Grew turn-over to 3 million Euros.
  

Formations

• Middlesex University (London)

  London 1989 - 1993

• ESC Marseille SUP DE CO

  Marseille 1989 - 1993

Réseau

• Didier FALCOT

• Grégoire DURIVAL

• Guillaume LABÉ

• Jean-Francois GALLE

• Jean-Marc PASSEMARD

• Karine FOUGEROUX

• Marie BOURDON

• Sebastien BORDENAVE

• Vincent JULIEN