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Laurent MAYER

PARIS

En résumé

Key words:
bus dev, cloud services, communicator, cross channel, curious, deal maker, digital business centric, franchise, international, mobile expert, printing business, project & key account director, networker, optimist, result oriented, sales manager, social media, transverse manager, web oriented.

Core competencies:
 Entrepreneur
 General management of a small company or business unit (creation, development, restructuring, PNL focus)
& transverse management
 Digital and cross-channel sales strategies
 Business Development (France and international); deal maker & facilitator
 Sales Team Management: B2B, B2B2B, B2O, B2C, B2B2C, franchise; key international account management
 Multichannel Distribution Marketing : network creation and development direct sales, indirect (B2B B2B2B, B2B2C, B2O, franchise), digital and physical networks
 Strategic Partnerships (telecom, internet) and digital content management (music, images, video, games)
 360 ° Marketing & Communication
 Digital products marketing, cloud services, digital content (photo, logo, music, video, games) + printing business
 Account & project director
 Financing LBO fundraising VCs, corporate takeovers negotiations …
Professional experience, achievements, skills, know how: http://fr.linkedin.com/in/laurentmayer
 Since July 2010: creation of LMi my personal holding to invest and provide operational consulting in digital business.
> CEO of Dialogfeed: the european pionneer in social marketing hub and multi screens social walls
> Engagement Partner of eKomi: the feedback company, european leader in ratings & reviews
> Cofounder of Grafeez SAS Group a national multi-channel network of cross communication cloud printing & digital services for SMB market; 17 people, 1.7M€ sales in 2012.Opening 4 agencies within 2 years in Paris: buy out 2 digital printers sites (5th Paris and Stade de France), creating a third agency in the 3rd area of Paris in May 2012, opening the 4th agency, the 1st franchise in Paris La Defense in June 2012 + launch of eCommerce site:Array with direct connection to an Open Source ERP).
LMi helps its customers to improve their communication@360° always business oriented.
LMi also proposes some digital cloud services with dedicated partners like:
www.starzik.biz/ white brand digital contents platform for brands and agencies
www.experian-cheetahmail.com No 1 world leader for emailing performance
www.y-proximite.com internet booster solution for every selling point of a brand
www.videodesk.com see-talk-trust: live video chat with e-shoppers, buying confidence
www.ecairn.com/home social media marketing expert solution

Mes compétences :
Marketing
internet
golf
multimedia
telecom
print
business development
mobile

Entreprises

  • LM-i - Consultant management, bus dev, sales & marketing cross canal

    2011 - maintenant Creation of LMi my personal holding to invest and provide operational consulting in digital business.
    The 1st investment of LMi is Grafeez Group (www.grafeez.com).
    Cofounder of Grafeez SAS Group a national multi-channel network of cross communication print & digital services for SMB market.
    LMi helps its customers to improve their communication@360° always business oriented.
    LMi also proposes some digital services with dedicated partners like:
    www.dialogfeed.com bring social media where it matters
    www.ecairn.com/home social media marketing expert solution
    www.starzik.biz/ white brand digital contents platform for brands and agencies
    www.experian-cheetahmail.com No 1 world leader for emailing performance
    www.y-proximite.com internet booster solution for every selling point of a brand
    www.videodesk.com see-talk-trust: live video chat with e-shoppers, buying confidence
    www.misterbell.com make your mobile ads powerful; retargeting on performance business model
    www.3Dduo.com B2B internet gaming solution on all screens
    www.smartsy.fr mobile internet application linked to internet’s object solution

    + Associate partner / executive committee of Neosurf Card SAS ((still at the board) (www.neosurf.info) micropayment on the Internet prepaid cards sold in retail NeoSurf, Mastercard prepaid NeoCash, NeoMiles loyalty program, created by Nicolas Saubié, CEO Delta Group Multimedia

    + Advice & bus dev iKOMOBi (1 year) (www.ikomobi.com) mobile agency created by Gregory Mulliez Lille and Thibaut Bayart; bus dev to obtain to be in the mobile agencies RFQ of Orange France in 2011

  • Grafeez - Cofondateur, directeur général

    2010 - 2012 Cofounder of Grafeez SAS Group a national multi-channel network of cross communication print & digital services for SMB market; 22 people, 1.7M€ sales in 2012.Opening 4 agencies within 2 years in Paris: buy out 2 digital printers sites (5th Paris and Stade de France), creating a third agency in the 3rd area of Paris in May 2012, opening the 4th agency, the 1st franchise in Paris La Defense in June 2012 + launch of eCommerce site: www.grafeez.com with direct connection to an Open Source ERP).
    o Grafeez video: http://www.videomark.fr/grafeez-video-781.htm
    o Grafeez print e-catalogue: http://grafeez.fr/web/catalogue

  • ETO - Directeur général

    2009 - 2010 ETO group (www.eto.fr) 1st French independent marketing services group, 23 M€, 180 people in 2010.
    Managing Director & Orange Key Account Director of the web agency ETO Digital 7M€, 60 people.
    eCommerce sites for Orange, Flunch, Tel And Com, … and eMarketing strategies for Damart France Loisir …
    I quit June 30, 2010 following a reorganization of the group ETO, and the merge of the 2 agencies: direct marketing / CRM and web agency.

  • Novedia - Vp bus dev & directeur marché telco/media

    Boulogne-Billancourt 2005 - 2008 INovedia Group (www.novediagroup.com) 40M € turnover, 400 people, specializing in digital strategy consulting and deployment of Internet and mobile solutions.
    VP Business Development (France and international) before becoming Director of Telecom and Media BU market (1/3 of the business group).
     Up to 80 marketing consultants working for Orange Group worldwide
     I have sold and managed a great strategic consulting mission to Alcatel-Lucent for their worldwide position on digital content business.
     Working on opening subsidiaries in Swisserland, USA and Belgium

  • 123multimedia, Index Corp group - B2B sales & marketing dir

    1998 - 2005 I first joined tell me…, a multimedia communication agency as commercial director / partner.
    I actively contributes to transform the communication agency (1st web site: ONLille in 1999) into an Internet and mobile services provider in SAAS model.
    Customers: telecom operators (Orange and Bouygues) and mainstream media (TF1, M6, MCM, NRJ, Sky Rock, …); fund raising € 1.2 million from private investors and ANVAR. Promoted as Managing Director and CEO in 2002 (€ 3M CA).

    I resell the company to my competitor 123 Multimedia (120M € turnover) which became INDEX (www.indexmultimedia.com/), for which I became B2B Sales and Marketing Director for France and international, in charge of the same business, with a bigger size.
    Launch of an innovative service: Ring Back Tones with Bouygues Telecom, dealing with major partners like Universal, Warner, EMI, ...

  • Canon France - Directeur ventes marchés professionnels / division IT

    1987 - 1997 after one « sabbatical » year in New York City,
    I spent the first 10 years of my professional life with CANON France (www.canon.fr).
    I left as National Sales Director of Professional IT Division (50M € turnover, 22 sales people team).
    I learned the fundamentals of management and the direct and indirect sales management, with a multi-channel marketing strategy.
    Creation and animation of a national distribution channel for it products: PC, printers, software through VARs, retailers, supermarkets, online, ..

Formations

  • Cadre 40 (Paris)

    Paris 2012 - 2013 Coching carrière, Golden (équivalent MTBI)

  • ESCP-EAP, European School Of Management

    Paris / London / Berlin / Berlin / Turin 1996 - 1998 DESS management direction d'entrreprise

    option management des réseaux de distribution

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