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Laurent RAULT

PARIS

En résumé

Mes compétences :
Brand Management
Business
Business management
Consumer electronics
Downstream
Electronics
Go to market
International
Management
Marketing
Microsoft Project
Microsoft Project Management
Product marketing

Entreprises

  • Harman International - Senior Category Manager EMEA, Russia & India - Multimedia & Headphones

    2008 - maintenant Senior Category Manager
    Multimedia & Headphones - Brands: JBL, Harman Kardon & AKG
    EMEA, Russia & India

    - Define EMEA+ product strategies including product portfolio management, new product development initiatives as well as go-to-market plans with creative integrated marketing campaigns.

    - Drive categories revenue and margin expansion through constant update of strategic product roadmap based on market intelligence, consumer insight generation and permanent communication with sales team.

  • Harman International - International Brand Manager

    2003 - 2008 International Brand Manager
    Home Loudspeakers / Brands: JBL & Infinity
    EMEA, Russia & India

    - Manage product development projects cross functionally from Industrial designer’s brief to Asian vendors’ management to introduce products consumer want, respecting time to market, performance and target cost.

    - Develop marketing strategy by product line, innovation roadmap and financial performance objectives.

  • Harman International - International Marketing Manager

    2001 - 2003 International Marketing Manager
    Home Audio / Brand: Infinity
    EMEA, APAC, Russia & India

    - Provide a broad range of communications and marketing support for the development of the Brand:

    - On product development level: Create and coordinate multilingual packaging and owners’ manual.

    - For commercialization efforts: creation and execution of all multilingual marketing collaterals and sales support materials (On-line content as well as brochures, specifications sheets, press releases, point-of-purchase displays and promotional materials, advertising text and layouts, monthly newsletter etc..).

  • KENWOOD ELECTRONICS FRANCE SA - Product & Communication Manager - Car Audio

    1998 - 2001
    - Optimize revenue and margin expansion through sound business planning
    - Determine product pricing and business plan target for the category in collaboration with marketing director.
    - Participate in European product planning meeting to assess specifications/design and to ensure adequate offering with French market requirements.
    - Design and implement sales support activities (Incentive program to dealers & merchandising).
    - Manage car manufacturers’ invitation to tender offer for before market activity.

  • KENWOOD ELECTRONICS FRANCE SA - Sales & Business Planner - Home Audio

    1996 - 1998

Formations

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