Laurent RAULT

En résumé

Entreprises

• Harman International - Senior Category Manager EMEA, Russia & India - Multimedia & Headphones

  2008 - maintenant Senior Category Manager
  Multimedia & Headphones - Brands: JBL, Harman Kardon & AKG
  EMEA, Russia & India
  
  - Define EMEA+ product strategies including product portfolio management, new product development initiatives as well as go-to-market plans with creative integrated marketing campaigns.
  
  - Drive categories revenue and margin expansion through constant update of strategic product roadmap based on market intelligence, consumer insight generation and permanent communication with sales team.

• Harman International - International Brand Manager

  2003 - 2008 International Brand Manager
  Home Loudspeakers / Brands: JBL & Infinity
  EMEA, Russia & India
  
  - Manage product development projects cross functionally from Industrial designer’s brief to Asian vendors’ management to introduce products consumer want, respecting time to market, performance and target cost.
  
  - Develop marketing strategy by product line, innovation roadmap and financial performance objectives.

• Harman International - International Marketing Manager

  2001 - 2003 International Marketing Manager
  Home Audio / Brand: Infinity
  EMEA, APAC, Russia & India
  
  - Provide a broad range of communications and marketing support for the development of the Brand:
  
  - On product development level: Create and coordinate multilingual packaging and owners’ manual.
  
  - For commercialization efforts: creation and execution of all multilingual marketing collaterals and sales support materials (On-line content as well as brochures, specifications sheets, press releases, point-of-purchase displays and promotional materials, advertising text and layouts, monthly newsletter etc..).

• KENWOOD ELECTRONICS FRANCE SA - Product & Communication Manager - Car Audio

  1998 - 2001
  - Optimize revenue and margin expansion through sound business planning
  - Determine product pricing and business plan target for the category in collaboration with marketing director.
  - Participate in European product planning meeting to assess specifications/design and to ensure adequate offering with French market requirements.
  - Design and implement sales support activities (Incentive program to dealers & merchandising).
  - Manage car manufacturers’ invitation to tender offer for before market activity.

• KENWOOD ELECTRONICS FRANCE SA - Sales & Business Planner - Home Audio

  1996 - 1998

Formations

• Ecole Supérieure De Commerce Et De Management

  Tours 1992 - 1995 Marketing
  
  Dual accreditation: AACSB International and EQUIS.

• University Of East London (London)

  London 1990 - 1992 Manufacturing Systems Management
  
  Bsc (Hon) Manufacturing systems management

• Lycée Vaugelas

  Chambery 1985 - 1988 Bac C