Mes compétences :
Communication
Marketing international
Internet
Web
Entreprises
Groupe Pierre&Vacances Center parcs
- Communication Manager
Paris Cedex 192010 - maintenantCurrent missions :
=> Define and deploy the Pierre et Vacances brand strategy.
ex : new 2014 positioning in order to modernise the brand Pierre&Vacances, with a new tagline (release date february 2014),
=> Organise and manage advertising, media , communication agencies
ex : inter-agency competition, "Snowlidays" January digital campaign, new positioning launch campaign (upcoming)
=> Negociate new partnerships and follow up with the ongoing partners
=> Budget management
Since 2010 :
Managed a 5 people marketing team with the following tasks:
=> Developing the product and communication strategy for 3 Pierre et Vacances brands :
Maeva the entry range brand, Pierre et Vacances the midrange brand and Pierre et Vacances Premium the upscale brand
=> Developing new services, products and pricing linked to this new strategy (Wifi, backery service..)
=> Expanding the brand territory online and offline : direct marketing, SEA, social media, global media campaign
ACCOR Hospitality
- Marketing manager
Paris2009 - 2010=> Upgrading of the website HotelF1.com
=> Marketing Mix :
Product recommendation, pricing, launch of the new "Shop" offer in 290 Etap Hotel and 280 hotelF1
Follow-up of the media plan and budget, realization of the 2011 HotelF1 and Etap Hotel Catalog
Initiating and obtaining the label “Janus du Commerce” for the new concept "Etap Hotel Cocoon"
