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Unilever
- Junior Category Manager Personal Care, Fragrance & Beauty Products (FMCG)
Rueil-Malmaison
2013 - 2013
Developed the female deodorant category (Dove, Monsavon and Rexona – CA 59M€) within the global market and the Personal Care categories (personal wash, hair & oral care) for specific stores (Super U, Eurauchan):
- Launched Compressé (6 M€ of budget, 12 references and 10 years of R&D) : defined and setted-up the Trade Story, creation of promotional inserts, optimization of the existing ranges, product portfolio’s recommendations
- Category analysis of deodorant market (Nielsen, Kantar World Panel) according to the needs (market trends, promotion, assortment, referencing, etc)
- Carried out 3rd main Personal Care promotional event : Christmas boxes (7,7 M d’€): construction of the promotional offer, implementation in store-actions, the activation plan (POS, sales pitch), forecasting, developing the post-mortem analysis and following-up the ROI
- Participation in brief with creative agencies to define the theme of the 2014 Summer campaign (CA 17M€)
- Lead assortment recommendations for online supermarkets
Eurauchan (CA 60 M€ in 2013)
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JCEF - Jeune Chambre Economique Française
- Director of Comittee Biznest
Lyon cedex 02
2013 - 2013
Biznest is a group of entrepreneur-minded people organizing networking events and help people to start their own company.
The French Junior Chamber now counts 60+ members and has become a must go to institution in the French Community of Shanghai. Our goal is to contribute to increasing the quality of life in the city, this can be done in many ways such as social projects, business projects, art projects, media projects, conferences, clubs, etc. Do not hesitate to check out www.jcef-shanghai.com
Carrefour
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W Project
- Project Manager
2013 - maintenant
The W Project is a non-profit that studies business creation & entrepreneurship (15 countries, 60 entrepreneurs interviewed). It focuses on French entrepreneurs abroad.
The mission is supported, amongst other, by the French Ministry of Foreign Affairs, Orange, CIC bank and had been covered by various french medias such as : Le Figaro, L'Express, BFM, La Tribune, Les Echos.
Mail : lmesnard@wproject.fr
Facebook : www.facebook.com/wproject.ent
Twitter : https://twitter.com/_WProject_
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Pernod Ricard
- National Trade Marketing & Channel Development
PARIS
2013 - 2013
- Market intelligence,
- Support IHBR channel strategy and activity planning,
- Event development and launch,
- CRM project management,
- Digital communication.
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Carrefour
- Intern
Massy
2012 - 2012
Woman national textile department
- Competitive intelligence,
- Creation of the 2013 swimsuit collection,
- Marketing
Developed competencies: Discovering the different steps from creation to sale of a product, using PSS
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Novea Energies
- Export diagnosis
2011 - 2012
- Diagnosed the company to analyze the sustainability of a potential future expansion in Libya
- Carried out the company's SWOT, qualitative and quantitative data to determine the export action plan
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Eres (groupe Chanel)
- Saleswoman
2011 - 2011
- Advising customers and increased sales as a result,
- Created and maintained client loyalty by discerning their needs and answering product questions
- Helped manage the store's merchandising and restocking
Qualities developed: Adaptation to multicultural contexts, Discover the world of luxury, Perfecting my level of Spanish
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Tie-Break
- President (elected)
2011 - 2012
President of Tie-Break, the Tennis Society that organizes the biggest French student tennis
tournament “PriceWaterhouseCoopers Open des Grandes Ecoles” every year
- Budget management (25 000€),
- Managing a team of 75 people working within five commissions : Sponsorship, School, Medias, Animation and Tournament,
- Events organization,
- Solicited companies for financial support,
- Negotiated with partners,
- Looking for sponsors
Developed competencies: Leadership, Project Management
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EDUCO - association caritative
- Founder & President
2011 - 2012
Founder & President of the Educo society at ESSCA, a subsidiary of the Irish charity,
www.educo.ie
- Managing a team of 40 people,
- Raising money to educate impoverished children in India,
- Convincing people to sponsor a child or to donate money,
- Created the promotional brochure of the French organization
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Vaï Vaï
- Market research
2011 - 2011
- Answered the market study's problem: "Who are their potential clients ?"
- Analyzing the market of soft drinks
- Collected and organized quantitative and qualitative data
- Analysis and implementation of operational recommendations
Developed competencies: Patience, Adaptability, Looking for information
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Tennis Club de Boulogne-Billancourt
- Sponsoring & Communication
2010 - 2010
- Prospecting for new partners at a local and national level for the 2nd biggest French tennis club,
- Setting up appointments & presenting the sponsoring offers,
- Negotiating and signing contracts,
- Developing new offers
Developed competencies: Time management, Autonomy
.
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Création d'entreprise fictive de Service à la Personne
- Creation of a fictitious business
2007 - 2008
Creation of a fictitious business of a personnal sport trainer : focus our offer, create a business plan, allocate work, prepare our locations etc
