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Lucia CHAVEZ PAZ

BOULOGNE BILLANCOURT

En résumé

Over 9 years of experience on Marketing and Communications, delivering large scale projects in multinational environments.

My experience covers conceiving, developing & running innovative pan-Regional programmes for PR, Social and Digital. Including product launches, full integrated marketing communication campaigns, event organisation, influencer strategy, corporate reputation, crisis management.

Fluent in 3 languages (English, French & Spanish), I'm comfortable working in a fast paced, multi cultural, ROI orientated environment.

Mes compétences :
Business
International
Management
Project management & coordination
Trilangue
Marketing
Communication
Gestion de projet
Social Media
Automobile

Entreprises

  • Nissan Europe - Social & Digital Marketing Section Manager

    2012 - maintenant - Supported the development of a brand new centralized business unit with implementation of a cross functional Social Media team within the AMIE region (Africa, Middle East, India & Europe).

    - Managed the implementation of social media and digital engagement strategy, process, guidelines, content and projects across Europe, including media strategy for overall social biddable, KPIs and social reputation.

    - Manage social agencies and integration with the digital, PR and creative teams to develop and manage social campaigns, maximising presence & potential on Facebook, Twitter, YouTube, Pinterest, G+, Blogs, Influencers & all other related activities.

    - Plan and manage social and digital integration of Global Launches: New Qashqai, Xtrail, Pulsar
    http://www.motor-vision.co.uk/latest-news/cars/nissan-qashqai-ignited-by-interactive-social-mapping/

    - Plan and manage social and digital activities related to partnerships (UEFA Champions League sponsorship), top tier motorshows (RFID social sharing) and events. https://www.youtube.com/watch?v=iSb7alSBggA

    - Function and project budget management

  • Nissan Europe - Product Communications project manager - Coordinator

    2008 - 2012 - Project manager for the development and implementation of centralized Pan-European media Newsroom: 25 countries, multilingual country and mobile sites. http://newsroom.nissan-europe.com/

    - Project manager for Global Unveils and product launches (press packs, press events, development of photo and video assets):

    - Juke global Unveil: http://www.autoblog.com/2010/02/10/geneva-preview-nissan-juke-unveiled/

    - Pan-European product launch of Nissan LEAF (electric vehicle) http://www.engadget.com/2010/10/26/nissan-leaf-launches-in-europe-takes-us-for-a-drive/

    - Motorshows PR events and press conference coordination (Geneva, Paris, Frankfurt)

    Agencies coordination
    Brief writing and Budget management.
    Coordination with other Nissan department.
    International coordination with 25 countries.

  • Mar-tech & Finance - Chef de Projet/ Responsable de Clientèle

    2007 - 2008

  • EQUATIS Finance - Chargée de clientèle

    2006 - 2007

  • UNESCO - Consultante communication/marketing pour Conseil Executif

    paris 2005 - 2006

  • Delegation de Bolivie auprès de l'UNESCO - Deleguée adjointe

    2003 - 2005

Formations

Pas de formation renseignée

Réseau

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