Yasmina DEPAS


En résumé

Mes compétences :
Marketing opérationnel
Gestion de projet


  • NISSAN EUROPE - Marketing Communication, Section Manager

    Gémenos 2012 - maintenant In charge of Marketing Communication coordination : creatives, CRM, Loyalty, Internet, events, etc....for 15 markets (Israel, Ireland, Iceland, Malta, Greece, Cyprus, Romania, Croatia, Slovenia, Kazakhstan, Bulgaria and French Overseas Territories) managed by Importers
  • NISSAN EUROPE - Strategy & Business Development section manager

    Gémenos 2011 - 2012 In charge of Sales operations for 14 markets (Greece, Ireland, Iceland, Israel, Romania, Croatia, Bulgaria, Slovenia, Serbia, FOT markets,...)

    Main missions:
    - Audit of the Sales & Marketing performance of the 14 Nissan independent distributors in 3 main areas (common operations, sales & marketing, aftersales) aiming at increasing customer satisfaction and market share.
    - In charge of the B2B web portal, main communication channel with countries
  • NISSAN Europe - After Sales CRM section manager

    2008 - 2011 Responsible for pan-European communication strategy and tools in terms of CRM, Internet, POS materials for 27 countries to increase customer loyalty
    Budget: 450 K€ / year central budget – Team management of 3 people

    Main responsibilities:
    CRM strategy & coordination: definition and implementation of the pan-European
    Customer Journey, allocation of annual budget, challenge/negotiate with local CRM teams
    against central tools development
    Manage creative and production agencies for brochures, web, CRM activities (budget
    allowance, brief and follow-up, project monitoring)
    Development of central POS materials to support central programs (extended warranty,
    maintenance contracts, genuine parts & accessories promotion,...)

    Main accomplishments:
    - Pan-European deployment of a B2B European Nissan Online Catalogue System for all genuine accessories and parts (prices, manuals, pictures, homologation) – 18 markets
    - Pan-European deployment of B2C web functionalities to increase customer loyalty and enhance customer data capture through online services- 27 countries ( interactive e-brochures, online quotations for maintenance & services, online dealer appointment, ...)
  • ELEGANCE Paris - Responsable Marketing B2C

    2004 - 2008 Responsible for French and Belgium marketing strategy (E-business and network), direct report to head-office
    Budget: 1,7 M€ / year – Team management of 4 people

    Main responsibilities:
    CRM strategy definition, development of direct mailings campaigns for both markets (12 mailings/year), analysis, tracking
    Customer service/Call centre management; target set up, audit of processes
    Project manager for the launch of new e-business website for France and Belgium
    Monthly reporting for both channels (e-business and network)

    Main accomplishments:
    - Process improvements in terms of efficiency and organization: set up of training, assessment interviews.
    - Enrichment and increase of the customer database using cold list, mutualised databases
    - Manage to index the brand in dedicated corner in the Galeries Lafayette Paris, Nice
    - Increase brand awareness thanks to a PR and Media agencies selection
    - Organisation of fashion-shows twice a year Spring/Falls in the entire network
  • BIOTHERM International - Assistante Merchandising

    2004 - 2004
  • SEPHORA - Category Manager Cosmétiques

  • ERNST & YOUNG (Ex- ARTHUR ANDERSEN) - Auditeur Financier CDI

    2000 - 2002 - Financial Statement Attestation (audit of fixed assets, clients, suppliers, banking liquid, assets, stocks)
    Main clients: Club Med, Editions Hatier, Fendi, Stéphane Kélian, Carrefour, International Paper, Polyglas, LME, TOTAL,...

    - Due Diligence, Merger & Acquisition in Paris, in the provinces and abroad (contracts review, process review)
    Main clients: Alstom, EADS, TF1-Pathé, WPP- Extreme Agency, Schneider Electric, Carrefour,

    1999 - 1999
  • ARTHUR ANDERSEN (ERNST & YOUNG) - Junior Auditeur

    1999 - 1999
  • BOUYGUES OFFSHORE - Project Management

    Paris 1998 - 1998
  • AVON Cosmetics (Germany) - Direct Sales Department

    1997 - 1997
  • BMW (Germany) - Achat Modèle Spéciaux

    1997 - 1998


  • GROUPE PGSM (Paris)

    Paris maintenant
  • Ecole Supérieure De Gestion (Paris)

    Paris 2002 - 2003 MBA Management et Marketing
  • Reims Management School - RMS (Reims)

    Reims 1998 - 2000 Finance internationale / Marketing international

    CESEM franco-allemand
  • ESB Reutlingen (Reutlingen)

    Reutlingen 1996 - 1998 Allemagne
  • Lycée Notre Dame Du Grandchamp

    Versailles 1993 - 1996