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Philip Morris International - HQ
- EU Marketing Manager - Philip Morris
2013 - maintenant
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Philip Morris International - FRANCE
- Premium Brands Manager (Marlboro Gold and Philip Morris)
2011 - 2013
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Colgate-Palmolive France
- Brand Manager
2009 - 2010
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Colgate-Palmolive Europe & South Pacific
- Category Marketing Analyst – Personal Care – (Europe & South Pacific Division)
2008 - 2009
- Development of the 2009 Assortment Priorities for all the Division
- Managing and monitoring the entire process of the Launch Preparation of New Products launch 2008:
- Coordinate pre-launch with Subs and SKU creation process
- Coordinate and follow up on Artworks development
- Track new product performance
- And the Relaunch roll-out & execution
- On-going management of category strategy
- Manage existing business performance (SOM/SOV, Sizing/Prizing, Promotional plans, Margin Improvement, P’folio simplification) for all 38 countries
- Overall guidelines for the 5P’s and Go-To-Market strategy
- Member of the Go To Market Team
- Systematically Manage Portfolio & Join Efforts for Simplification
- Same activities and responsibilities of the Junior European Mktg manager Personal Care
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Colgate-Palmolive Europe & South Pacific
- Jr. Euro Marketing Category Manager - Personal Care (Europe & South Pacific Division)
2007 - 2008
- Work in the Personal Care Go To Market Euro team in charge of development of marketing plans for new products and base business for 38 countries.
- Interacting with Category Innovation Centres, Manufacturing and local Marketing Directors and Marketing Managers.
- Development, coordination & monitoring of sampling (trial size & sachet) campaigns.
- Coordination of X-Mas Special Packs creation & implementation. Conduction of post analysis
- Development of Hair Care p'folio optimisation for 38 countries.
- Re-design the Conditioner and Deodorants p’folio across all Division.
- Development of a 360° support plan for Men segment:
- Coordination the PO MEN ADVENTURE TEAM project with the Coast to Coast race form the begininng until the end. Palmolive Team won.
- Coordinate for the MEN segment the co-marketing with National geographic.
- Same activities and responsibilities of the ECM (European Category Management) Assistant.
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Colgate-Palmolive Europe & South Pacific
- European Marketing Manager Assistant Personal Care
2006 - 2007
- Manage all artworks approval process of New products and re-launches for 38 countries.
- Coordinate and manage the country parings of the new product and re-launch.
- Coordination with R&D, supplier, packaging, fragrance house for the delivery of trade samples of new products 2 months before the start of production.
- Coordinate the sampling and trial size campaign (2007) of the new products. Ensure to meet all countries (Western and Central Europe + south pacific) deadline and needs.
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Colgate-Palmolive Italie
- Oral Care Marketing Stagiaire
2006 - 2006
- Sampling campaign and new products launch implementation.
- Launch of Colgate Time Control and implementation of the PR divisional guidelines.
- Monitoring all toothpastes performances across Italy.
- Coordinating the approval process of artworks (labels)
- Help in developing & implementing the event ‘200Years anniversary of CP”
