Stefan CRISTOLOVEANU

En résumé

Entreprises

• Laboratoires Urgo - Directeur marketing international et stratégie

  Chenôve 2017 - maintenant Développement des stratégies de marque, de l’innovation produit et des publicités au niveau global pour Urgo (N°1 des pansements et 1ers soins), Humex et Humer (médicaments et OTC ORL), Alvityl (N°1 des vitamines pour enfants) et GoVital (compléments alimentaires). Egalement en charge des services Achats et Etudes. Membre du comité de Direction. Résultats atteints : création du service Marketing global, identification d’un pipeline produits de 42M€ sur 3 ans, recommandations de changements de stratégies sur 4 marques.
  
  International Marketing Director strategy & innovation – Consumer pharmaceuticals and OTC
  In charge of the development of the strategies, product innovations and advertising for the group’s global brands: Urgo (leading brand in first aid), Humex and Humer (OTC against cold and flu), Alvityl (N°1 on vitamins for children) and GoVital (nutritional supplements). Also in charge of the Purchasing and Study departments. Member of the board. Key results: creation of the global marketing service, identification of a 3 year product pipeline of 42M€, recommended major strategy changes on 4 brands.
  

• Rogé Cavaillès sas - Directeur marketing

  2013 - 2017 In charge of the brands Cavaillès (N°1 brand in body hygiene), Somatoline (N°1 of slimming creams), Dermatoline (new brand in anti-age creams) and Botot-Sanogyl (oral care). Responsible for the development of the support plans, of the innovations and of the advertising (scope: France and international). Management of a team of 10 people. Member of the Executive Board.
  Main results: sales growth of +7% and profitability at +12% in 3 years.
  

• Colgate-Palmolive - Marketing manager

  Bois-Colombes 2008 - 2013 In charge of the international marketing of Ajax, the N°1 brand in Cleaners in Europe (global brand strategy, development of new products & advertising). Creation of a pipeline of major innovations on Ajax and of unique initiatives across different categories & brands (such as the NaturaVerde ecological line). Management of international project teams of over 30 people.

• Johnson & Johnson Consumer - Senior Product manager

  New Brunswick 2003 - 2008 – Dec 2006-March 2008 : In charge of the international development of the anti-age, suncare, moisturizers and bodycare platforms on RoC (products & copy developments)
  – June-Dec 2006: In charge of the Neutrogena-Compeed-Rembrandt French marketing group (maternity leave of the group manager), management of a team of 3 product managers
  – May 2004-June 06: In charge of Neutrogena’s key categories for France : design and implementation of the marketing mix, management of a marketing budget of 6,5M€, development of new product concepts and copy (TV + print), in charge of an intern
  – June 2003-Dec 04: Brand manager of Compeed in France in charge of the operational marketing. Results achieved : 40% growth in 2004, going from N°3 to N°1 of the market
  – April-July 2003: Sales man in the RoC/Neutrogena sales force

• Unilog - Consultant in Business Intelligence for the financial sector

  2001 - 2001 – Performed a market study of online Enterprise Portals and developed new commercial offers
  – Integrated business intelligence tools in banks and insurance companies
  

• Parasoft - Ingénieur en informatique

  Seine-Port 2000 - 2000

Formations

• HEC

  Jouy En Josas 2001 - 2002 MBA
  
  MBA HEC-Kellogg (ISA), Dernier semestre effectué à Kellogg School of Management (Northwestern University, USA), Diplômé avec félicitations
  
  MBA degree of HEC-Kellogg, last semester done at Kellogg School of Management (Northwestern University, USA), Dean’s list award

• Ecole Nationale Supérieure D'Informatique Et De Mathématiques Appliquées De Grenoble / ENSIMAG

  Grenoble 1998 - 2001 Ingénieur
  
  Ingénieur en informatique diplômé de l’Ecole Nationale Supérieure d’Informatique et de Mathématiques Appliquées de Grenoble, Spécialité télécommunications et réseaux.
  
  IT Engineering degree in IT (major in networks and telecommunications) with ”honors” from the French Engineering School of Computer Sciences and Applied Mathematics

Réseau

• Aline MARECHAL

• Benjamin FLOCH

• Isabelle HERMAN

  KFC France SAS (Puteaux)

• Julie MONZANI

• Kimberly VESVAL

• Olivier KAC

• Sophie JACQUART

• Thibaut BARRAL

• Thierry ANTONA-TRAVERSI

• Yoann COMTET