Paris
“Citoyenne du Monde” I was born in Indonesia but of Swedish citizenship.
Raised in Paris, Stockholm and London, I am trilingual in English, French and Swedish.
After dabbling in Internet and Advertisement agencies, it was time to put my obsession with the question ‘Why?’ and international background to good use: Qualitative Research provided the answer… It has been an exciting journey ever since..and today I am also bringing forward my passion and talent for management of Creativity !
Today I have over 8 years of experience designing, managing and conducting multi-country qualitative studies for clients with varied marketing issues which stem from strategic, innovation and exploratory research to validation studies.
I have gained strong experience in both 'traditional' qualitative market research and more 'innovative' approaches (immersion ethnographic/in-situ safaris, blogs, bulletin boards..) applied to a wide range of industries, including consumer goods, cosmetics, media, healthcare...
More specifically, I offer:
- Strong expertise in coordination of global qualitative studies: I organise, supervise & analyse multi-country studies (Europe, North & South America, Asia)
- Facilitation of groups/interviews and ethnographic research with B2B and B2C targets (consumers, teens, early adopters, experts):): I am objective oriented, challenging and adapting to different profiles of respondents, using projective techniques,...
- Expertise in designing and conducting creative workshops to generate new ideas, solve problems
- Action oriented analysis with strategic added value
- A passion for creative problem-solving via CPS approach
- My sense of curiousity, high involvement and passion, always seeking to ensure full client satisfaction
I like to define myself as a "Qualitative Creative" since I strive to apply creative thinking in my way to conduct marketing research and I continuously inspire to grow creatively in my personal everyday life.
Mes compétences :
étude online
Communication
Étude marketing pour l'innovation
qualitative research
Ethnographie
Customer intelligence
Créativité Innovation Chef
