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Manuel FÉTU

PARIS

En résumé

A few words:

* A logical mind with a practical approach
* Interested in overcoming
* Interested in innovative economic models
* A good capacity to see things through to completion

Check out my online profil:Array

Mes compétences :
Affiliation
Chef de projet
Chef de projet internet
Design
Innovation
Internet
Internet marketing
Internet mobile
Marketing
Marketing on line
Mobile
Performance
Site internet
Web
Conseil

Entreprises

  • Adagio Company - SENIOR ASSOCIATE

    2016 - maintenant MARKETING AUTOMATION SPECIALIST

    * Financial Strategy (Business Plan)
    * Implementation of work methodologies, KPI
    * Team development and management
    * International Project Management
    * Development of Strategic Partnerships
    * Business Development
    * Expertise (Eloqua / Marketo / ExactTarget)
  • -- - Excuse My Web integrates Adagio Group

    Paris 2015 - 2015 San Francisco / Belgium / Germany / Austria / Netherland / France
  • Excuse My Web - ASSOCIATE / FOUNDER

    2013 - 2015 Digital Data Booster
    START-UP CREATION AND MANAGEMENT

    * Corporate Development and administration
    * Financial Strategy (Business Plan)
    * Implementation of work methodologies, KPI
    * Team development and management (6 persons)
    * International Project Management
    * Development of Strategic Partnerships
    * Conception, Realization & Promotion of Websites and Applications
  • Actency - DATA MARKETING MANAGER

    Paris 2012 - 2014 Actency - Web solutions / 100% Drupal agency
    MANAGEMENT OF DAILY EMAILING CAMPAIGNS IN 15 LANGUAGES WITH INTERNATIONAL CLIENTS

    * Building and Structuring the Emailing Department / Team Management (Technical and Marketing)
    * ELOQUA expertise development (Marketing Automation plateform of Oracle) and company's certification
    * Training and team support on several technical solutions : ELOQUA, Neolane, Campaign Monitor
    * Management of international accounts
    * Conception and implementation of work methodologies, KPI (Process, Project and financial dashboard, Quality)
    * Financial Management and reporting

    Account : ALCATEL LUCENT (Gestion des campagnes Data Monde) / Maunakeatech / Drupal France
  • Beverlyhills-Editions - WEB BUSINESS UNIT MANAGER

    2010 - 2012 Beverlyhills Editions - e-commerce / website edition & Database Animation
    TRAFIC STRATEGY RECOMMANDATION AND MANAGEMENT – OBJECTIVE 1 000 000 VISITORS MONTHLY

    * Team Management (Account Manager, Developpers, Sales, Designers, Seo, Community Manager) (25 persons)
    * Strategic recommendation : Trafic Objectives (Visitors, Page per View,…) + Benefits from Database
    * DataBase Animation : Partnerships with affiliation Plateforms and with our DataBase
    * Functionnal and Marketing increase of the Websites' results
    * Conception and implementation of work methodologies, KPI (Objective, Strong skills, analytics reporting)
    * Statistic Analysis
    * Development of Partnerships & Games Contest, Projects Management

    Websites : www.delices‐defrance.com /www.BourseReflex.com / www.Beaute‐conseils.com / www.plus2reductions.com (En reconstruction) / www.voyagepromos.com (En construction)
  • Connecthings - ACCOUNT MANAGER INTERNET MOBILE

    2009 - 2010 Connecthings
    CONCEPTION OF A GEOLOCALISATION AND CONTEXTUALISATION PLATFORM FOR DYNAMIC CONTENT

    * Conception & Architectural modeling of a location and contextualized content
    * Writing of the functional specifications of the platform
    * Consulting and recommendation of the platform's evolution
    * Tender responses and design of innovative services (RFID, NFC, Flashcode, Datamatrix)
    * Innovating project Management

    Accounts : Orange, SFR, RATP, Véolia, Mairie de Toulouse, ADTAG (plateforme de Connecthings).
  • Megalo(s) - E-consultant / chef de e-projet

    2008 - 2008 Missions :
    - Recommandation e-stratégique
    - Réalisation de schémas directeurs
    - Élaboration du cahier des charges
    - Planning de production & Gestion des sous-traitants

    Comptes affiliés : Renault, L’Oréal, Céline, Cacharel, Hermès, Salomon
  • Publicis Dialog - BUSINESS DEVELOPMENT MARKETING MOBILE

    2006 - 2007 Publicis Dialog - Internet Mobile Marketing
    INTERNET MOBILE DEMOCRATISATION FOR PUBLICIS GROUP’S CLIENTS

    * Development of innovative Mobile Internet Services for Publicis Group's Clients
    * Budgets Management
    * Democratization of new technologies (QR code, Flashcode, Datamatrix – Internet Mobile)

    Accounts : Renault, SFR (compétition), British Airways (prix stratégie 2007 marketing relationnel jeunes), Carré Noir, L’Oréal.
  • Carre Noir - Consultant Junior architecture - environnement de marque

    2006 - 2006 Missions :
    - Recommandation de stratégies créatives
    - Rédaction de méthodologies
    - Rédaction de contrats
    - Rédaction de devis
    - Comptabilité
    - Gestion et suivi de budgets

    Comptes affiliés : Eurosport, Bic, Oxbow, Jennifer (compétition), La Mie Caline, Jet Tours (compétition), Adia,
    La Halle aux Chaussures, Nocibé (compétition), Cité Europe (compétition), Hygéna (compétition), Canson
  • MPG- Euromédia - Assistant directrice stratégie médias carrefour

    2005 - 2005
  • Orange - Chef de projet junior marketing mobile

    Paris 2003 - 2005 Missions :
    - Élaboration & recommandation stratégique du partenariat Ligue 1 de Football et Orange.
    - Conception, création, gestion des accords et du plan de diffusion du contenu sur mobile
    - Suivi et gestion d’activité SMS+, SVI, Web, et établissement de statistiques

    Comptes affiliés : Clubs de ligue 1 (Lens, Bordeaux, Lyon, Strasbourg, Nantes), Sonymusic
  • NRJ - Assistant directrice partenariat

    Paris 2003 - maintenant
  • EHS BrannCommunider - Assistant chef de groupe

    2002 - maintenant

Formations

  • ELOQUA (Boston)

    Boston 2012 - 2013 MASTER MARKETING AUTOMATION

    Certification Eloqua University (Online & Interactive Webcast based in London & Boston).
  • IAE M2I

    Toulouse 2008 - 2009 IAE Toulouse - M2 Management stratégique de l'innovation, spécialité Capital Risk

    Partenariat avec l’école d’ingénieur INSA (institut national des sciences appliquées)
  • Université Paris

    Saint Denis 2007 - 2008 M1 Gestion de projets numériques, conduite et veille stratégique
  • ISCOM (Paris)

    Paris 2004 - 2006 Marketing, création d'entreprise
  • ISCOM (Paris)

    Paris 2002 - 2004 BAC +2
  • Gerson

    Paris 2001 - 2002 BAC

    scientifique - spe mathematiques

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