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Marc CAYOL

CHARTRES

En résumé

Pas de description

Entreprises

  • Andres Pintaluba S.A - Global Animal Health Product Director

    2016 - maintenant
  • Zoetis - Marketing & Integrated Solutions Director - Swine BU

    2012 - 2016 • Launch of a new product line in an established market. ~7% MS in < 1 Yr
    • Customer Marketing, Supply management, KPIs tracking, implementation of corrective actions, Country support
    • Investigation of new ways of communications
    • Optimization of product life cycle plan in collaboration with R&D and Global
    • Development of 5-Yr strategic plan, 3-Yr OP and Pricing optimization
    • Strong contribution in Emerging diseases, Crisis management
    • Constant emphasis on Regional/local Marketing and Operational needs
  • Pfizer Animal Health - Associate Director Marketing - Swine BU

    Paris 2010 - 2012
  • Pfizer Animal Health - European Marketing Manager - EU HeadQuarter, Paris

    Paris 2006 - 2010 New European Africa Middle East Headquarter based in Paris, France

    Team Leader for the Biological European Brand Team
    • Achievement of global European Brand Strategy Update analysis for the assigned brands and segments (Impact Planning Analysis, Market Research, Customer segmentation, Messaging)
    • Development and implementation of European Promotional campaigns (B to B, B to C)
    • Involvement into two Global Therapeutic Areas reviews aiming at building long-term new product development plans
    • Preparation of two new product launches at European level
  • Pfizer - European Marketing Manager - Ruminant BU - New York, USA

    Paris 2005 - 2006 Marketing Manager Europe Africa Middle East Region – Biologicals

    • Management of the whole Cattle Biological range at the European level
    • Preparation and implementation of a European launch in collaboration with the Brand Project Team (Market research, Branding, Positioning, Strategy, Pricing, Promotion)
    * 2006 Launch sales represented 200% of the Budget expectations

    • Collaboration and Teamwork with Research Centers, Regulatory and Global Marketing
    • Involvement in the organization of European Expert meetings and management of a global European internal meeting
  • Pfizer - Product Manager, Paris

    Paris 2002 - 2005 • Cattle Biologicals, Parasiticides, Dry-Cow products & Companion Bios
    • Launch of two vaccines in 2003 and 2005 with sales and marketing objectives achievements
    • Product Management
    o Strategic analysis, recommendations, Marketing plans, Field promotional campaigns (up to 7 per year), Respect of A&P budget, Sales forecasts
  • Pfizer - Market Research Manager & Data Analyst

    Paris 2001 - 2002 • Coordination of ad'hoc surveys and campaign testings (teamwork with Product Managers and Agencies)
    • Market/Database Analyst & Market Intelligence for the entire business
    • Portfolio analysis and recommendation for external opportunities
  • Pfizer - Technical Advisor

    Paris 1998 - 2001 - Field meetings (up to 70/year) on biologicals products, Field visits for optimization of product utilization
  • Pfizer - Sales Representative

    Paris 1996 - 1998 - Field promotion of product & territory management. District turnover increased by 7% per year over the market growth

Formations

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