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Adrien LEFEBVRE

PARIS

En résumé

Just starting an Executive MBA in HEC, 2016-2017

I have been working for 12 years in the pharmaceutical industry. My career path is growing with increasingly complex projects. In less than a decade, I went from a sales representative to a Marketing Director position while I have been working for two world-class companies.

Background: I graduated in 2002, University Pierre & Marie Curie, Paris VI with a Master degree in Science and Management, specialization in Sales and Marketing.

Mes compétences :
Branding
Brand Management
Leadership
Management
Product Launch
Digital Marketing
Business Acumen
Negotiation
Cross Management
Team Management
English
Marketing Strategy

Entreprises

  • Zoetis - Marketing Director EuAfME

    2014 - maintenant ◼︎ Set of skills : marketing strategy

    ■ Leading the Vaccines and Diagnostics portfolio in EuAfME, budget= $64Millions
    ▪︎ Contribute to achieve IBT and sales target
    ▪︎ Accountable of products profitability (pricing, Cost of Goods, product margin)
    ▪︎ Launches, brand equity and lifecycle products management
    ▪︎ Shape the future by establishing the 5 years strategic plan

    ■ Leadership and management
    ▪︎ Cascading and implementation of regional marketing plan in 28 EU countries
    ▪︎ Marketing managers Team Leader (10 to 20 members)

    ■ Project management
    ▪︎ Identify customers’ needs and trends to tailored our strategy and design new products with the support of New Product Marketing and R&D teams
    ▪︎ Work closely with Supply and logistics teams to improve forecast accuracy and inventory
    ▪︎ Part of the Global Project Team to drive internal digital acceleration

  • Pfizer - Marketing Manager

    Paris 2011 - 2014 ◼︎ Set of skills : strategy and operational marketing, project management

    ■ Leading the dermatology portfolio:
    ▪︎ Created the strategy and operation marketing plans with digital and multi-canal approaches
    ▪︎ Built pre-launch activities strategy in order to accelerate market acceptance
    ▪︎ Driving the product strategy and its commercialization
    ▪︎ Pricing analysis to maximize sales and revenues
    ▪︎ Built relationship with French Key Opinions Leaders
    ▪︎ Elaborated medias plans, congresses and agencies management

    ■ Leading the Vaccines portfolio :
    ▪︎ Created and executed the strategy and operation marketing plans
    ▪︎ Sales forecast
    ▪︎ Value based pricing strategy
    ▪︎ Elaborated medias plans

    ■ Leading the AIFs portfolio:
    ▪︎ Maximized revenue potential in the broader AIFs portofolio (+ 15% growth in 3 years)
    ▪︎ Launched new references with a co-positioning strategy


    ■ Relationship with the Sales force :
    ▪︎ Presented the Marketing plans during seminars (60 people)
    ▪︎ Supported the Sales team by motivating and training them

  • Pfizer - Account manager

    Paris 2004 - 2010 Skills: Global offer promotion (products and services)

    ▪︎ In charge of the Paris region.
    ▪︎ Managed a €1.3 million budget
    ▪︎ Identified customers needs and built tailored solutions
    ▪︎ Mastered sales skills and negotiation through vaccines portfolio management
    ▪︎ Managed the commercial policy
    ▪︎ Marketing plans execution

  • Bio-Rad - Junior Product manager

    Marnes La Coquette 2003 - 2004

Formations

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