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Olivier FRANK

ST MAUR DES FOSSES

En résumé

Not better than, just better ...

Mes compétences :
Immunization
branding
Oncology
Obesity
Marketing
Equities
Dermatology
Dental
BIOS
Antibiotics
Anaesthesia
Healthcare
Sales
Management
Parasitology

Entreprises

  • ZOETIS - International Sales Director

    2015 - maintenant Lyon France / International Diagnostic Center

    Area in responsability : Western EU / Russia Region / Asia Pacific

  • Zoetis - EMEA Marketing Director

    2015 - 2015 European HQ / Paris

    Team leader of Therapeutic lines (NSAIDs + Sedation + Emesis) / 40 M€
    EUAFME Integration lead for Abbott AH / 15 M€
    Selected to redesign a new Analgesia & Anesthesia franchise integrating Abbott Anesthesia range

  • Zoetis - Area Sales Manager

    2013 - 2014 France North Region

    Dans le cadre de mon développement et afin de compléter mes compétences managériales, j’ai accepté une mission de 15 mois comme directeur régional.
    J'encadre une équipe de 9 collaborateurs dont 8 commerciaux ainsi qu'une vétérinaire technique sur la région Nord ouest. Ce secteur génère chez ZOETIS un CA de 15 millions d'euros pour le business vétérinaire animaux de compagnie.

  • ZOETIS - EMEA Marketing Director

    2011 - 2013 European Headquarters / Paris

    Team leader of Prevention franchise (Bios 50M€ / Parasiticides 60 M€ / Diagnostic )
    Led development and implementation of strategic plans for mature franchises
    Established roadmaps for R&D to rejuvenate franchises resulting in new claims for the ranges
    Organized pre-launch activities for new drugs category in Animal Health :
    Canine oncology (RTKi) / Canine obesity /Dental / Rapid diagnostic test.

  • Pfizer - EMEA Marketing Manager

    Paris 2006 - 2011 European Headquarters / Paris
    Strategic & Operational EUAFME Team leader of the preventative portfolio :
    - Small Animal for the vaccine franchise $68M : develop the copositioning of 2 overlapping vaccine ranges following merger with FortDodge (Wyeth) / Define a med-long term roadmap with R&D with rationalization of some SKUs to better position vaccines ranges and increase profitability.
    - Parasiticides franchise $49M : develop copositioning of 2 overlapping parasiticide ranges following merger with FortDodge (Wyeth)
    - Key stakeholder in the acquisition of an Diagnostic rapid test devices company (Synbiotics)
    - Successfully drive the launch of the first generic from Pfizer Animal Helath
    - Introduce new oncology drug (toceranib phosphate/ targeted therapy) for companion animal

  • Pfizer - EMEA Product Manager

    Paris 2005 - 2006 New York USA Head Quarter

    Participant in developing working principles for a new centralised marketing organisation
    Established roadmaps for R&D to rejuvenate mature franchises resulting in new claims for the ranges

  • Pfizer - Product Manager

    Paris 2003 - 2005 Paris Head Quarter French Organisation

    Small Animal Vaccines - €4 Mil. (22% MS);Parasiticides - €2.3 Mil. (10% MS); Antibiotics - €3 Mil. € (21% MS); Oral Corticosteroids - €0.4 Mil. (13% MS)
    -Developed and implemented marketing plans, and value added tools for veterinary clinics.
    -Repositioned Stronghold (endectocide) resulting in +70 % Vol. and +20 % sales increase in 10 months.
    -Established generic strategy for a leading antibiotic to minimize product erosion.
    -Increased Brand visibility and identity to broaden Pfizer vaccine awareness from 25 % in 2002 to over 57 % in 2005 (Biosat MR).
    -Involved in process development and implementation of sales policy from product-based promotion to disease management utilizing multi-products (McKinsey Company).
    -Business-to-Business activities: sales aids, mailings, promotional contests, web visibility; Trade shows / Exhibit booths, professional symposia.
    -Business-to-Consumer activities: pamphlets, branded sales displays, posters to increase brand visibility and drive consumer demand in a regulated environment for prescription product
    -Monitor through market success of the repositioning of Stronghold, increase vaccines
    brand awareness, and for Synulox generic strategy -Managed statistics via monthly reports, redefined new sales categories following the merger with Pharmacia.

  • Pfizer - Area Sales Manager

    Paris 1999 - 2003 298 clients pool / 2001 Pfizer Area TO 850K € - Best companion Salesman 2003 Portfolio management for 4 product lines (antibiotics, vaccines, NSAIDs, anesthetics) Direct sales relationships with customers (via PSS) PR activities / Veterinary clinics staff technical training meetings / General practitioners anesthetics training sessions in collaboration with an opinion leader

  • Pfizer -  intern Product manager

    Paris 1999 - 1999 PFIZER Animal Health Laboratory - Junior product manager – 6 months internship -France / Paris

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