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Marc DUJARDIN

PARIS

En résumé

International profile with strong sales and marketing experience in top awareness FMCG brands (Mars, Lindt&Sprüngli, Sara Lee, D.E Master Blenders).
Presently responsible for the development of the growth strategy of the core Roast and Ground coffee category of D.E Master Blenders (key brands : Douwe Egberts, Maison du Café, L'Or, Marcilla, Pilao...) across 13 countries.
Strongs skills in marketing strategy, brand positioning, P&L management, people management, market analysis and consumer insights.


Mes compétences :
Creative and Open minded
Brand Development
Consumer Insight
People manager
Market analysis
Marketing opérationnel
P&L management
Marketing stratégique
Business development
Brand management
Innovation produit
International

Entreprises

  • Groupe Mars

    maintenant

  • D.E Master Blenders (ex. Sara Lee Coffee & Tea) - International Marketing Director

    2011 - maintenant  Missions :
    - Define the global marketing strategy of the multi-serve segment
    - Define innovation roadmap
    - Ensure execution within the countries

  • Sara Lee Coffee & Tea Spain - Marketing Director Coffee

    2009 - 2011  Missions :
    - Define and implement a quick and profitable growing strategy for Sara Lee’s coffee portfolio in Spain
    - Define and implement required organizational changes to ensure the best execution of this strategy
     Main actions :
    - Definition of business plans of existing segments : regular coffee, pads, and instant coffees
    - Management of all the elements of the mix
    - Development and implementation of the innovation strategy from the funnel to the launches, leading to the successful launch of 3 major innovations : Senseo pad system, Marcilla Capsulas, and L’arôme Espresso
    - Re-organization of the marketing team and redefinition of the innovation process
    - Responsible of the P&L of the brands

  • Sara Lee Coffee & Tea France - Marketing Manager Senseo

    Villepinte 2006 - 2009  Missions :
    - Development of the Senseo (leader of coffee pods and coffee machines) business on the French market
    - Management of the partnership with the machine manufacturer (Philips)
     Main actions :
    - Definition of objectives and business plan
    - Development and implementation of the innovation strategy from the funnel to the launches, leading to national and international launches
    - Close work with the global marketing team (Amsterdam & Brussels) on innovation and communication projects
    - Definition and implementation of promotional and pricing strategies
    - Management of brand positioning, advertising and media strategies
    - Responsible of the P&L of the brand

  • Lindt & Sprüngli France - Group Product Manager Easter & Confectionery

    PARIS 2002 - 2006  Missions :
    - Development of the Lindt business on the Easter and confectionery markets
    - Coordination of the media agency management and of press relations for Lindt France
     Main actions :
    - Definition of the objectives and business plan on the two markets
    - Creation and launch of new products developed with the R&D teams of main manufacturing units (Switzerland, France, Germany, Italy) and external sub-contractors (China and Spain)
    - Assessment of market research needs, and analyses
    - Definition of the pricing and promotional strategies, and development of the advertising campaigns

  • Masterfoods France (Mars Alimentaire) - Twix Junior Brand Manager

    2000 - 2000  Setting-up of a new promotional strategy, and implementation of a new communication territory

  • Masterfoods France (Mars Alimentaire) - BOUNTY / SNICKERS Senior Brand Manager

    2000 - 2002  Missions :
    - Develop and reposition the Bounty and Snickers brands on the French market
     Main actions :
    - Management of the full marketing mix
    - Creation and implementation of the communication and promotional strategies
    - Definition of the media planning and creation of the advertising campaigns (press, outdoor and radio)
    - Repositioning of Snickers on its core target (teens) via new communication territory
    - Extension of Snickers to complementary consumer target via the launch of Snickers Craquant
    - Complete renewal of Bounty’s promotional strategy with strong image benefits
    - Participation as a lead market to an European brand stretching project on Bounty

  • Masterfoods France (Mars Alimentaire) - Category Manager

    1998 - 2000  Missions :
    - Identify new sales and distribution concepts
    - Negotiate partnerships with French major retailers to test and analyse the business potential of these concepts
     Main actions :
    - Definition and implementation of the market research needs to identify shopper insights and test concepts
    - Implementation of : check out test, in-store theatralisation test, pick&mix test, multi-market shelf organization
    - Negotiation of partnerships with main French e-retailing sites in order to test category management solutions
    - Setting-up of a European consumer survey in order to better understand the key insights of the e-shopper

  • Masterfoods France (Mars Alimentaire) - Merchandising Manager

    1996 - 1998  Missions :
    - Define new shelf organisation to better fulfil consumer needs and regain the merchandising lead in stores
     Main actions :
    - Management of a consumer survey in order to establish a new market segmentation
    - Creation of a new space management approach, and negotiation of this approach with the retailers
    - Creation and implementation of all the sales forces tool to cascade this approach on the field

  • Masterfoods France (Mars Alimentaire) - Chef de secteur / Salesman

    1994 - 1996

Formations

Pas de formation renseignée

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