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Marc DUPUY

  • Sartorius
  • Inhouse SEO consultant

Göttingen, Allemagne

En résumé

20+ years of success developing and executing innovative digital marketing strategies that align with business objectives and enhance brand visibility.
Proven record in SEO, content optimisation, and performance analysis, with a focus on driving engagement and achieving key performance indicators (KPIs). Demonstrated ability to foster collaboration among cross-functional teams, effectively bridging the gap between marketing, development, and analytics to ensure seamless execution of marketing initiatives.
Skilled in building relationships with stakeholders to facilitate the successful implementation of marketing strategies.
Adept at tracking, analysing, and interpreting marketing performance data to inform decision-making and refine strategies.
Skilled in shaping employer branding and supporting recruitment initiatives through targeted marketing campaigns that attract qualified prospects.

Entreprises

  • Sartorius - Inhouse SEO consultant

    Marketing | Göttingen, Allemagne 2023 - maintenant Design and implement a robust SEO strategy for a global leader in biopharmaceutical manufacturing, significantly enhancing visibility in key markets such as the United States and China. Establish strong collaborative relationships between product owners and developers, ensuring seamless communication of SEO recommendations.
    • Developed and executed impactful training sessions for global stakeholders, including managers and technical teams, equipping them with essential SEO knowledge; reduced the need for external SEO checks by 40%.
    • Achieved a 22% surge in organic daily traffic to the company’s eShop (shop.sartorius.com) by spearheading a structural redesign, resulting in heightened customer engagement and sales potential.
    • Drove a company-wide SEO initiative, producing five informative posts weekly to foster a culture of SEO awareness among 1K+ team members; enhanced understanding and exhibited the direct impact of SEO on business efficiency.

  • Vidal - Responsable SEO

    Marketing | Paris (75000) 2015 - 2023 Formulated a robust SEO strategy and global tracking plans for a leading provider of medical information, enhancing visibility and engagement among healthcare professionals since 1914. Oversaw the tracking of French healthcare professionals' interactions within the company's digital ecosystem, analysing user journeys across websites and mobile applications while ensuring full compliance with GDPR regulations.
    • Managed a cross-functional team of three data analysts and one developer to implement system-wide alerts, improving response time for data collection issues from one week to just 24 hours.
    • Buil an enhanced information system using data from tracking plans, automating monthly report generation and translating stakeholder needs into report specifications for data analysts, which boosted efficiency and clarity.
    • Successfully integrated professional and consumer websites, resulting in a staggering 160% increase in page views from June 2015 to March 2022, reaching 30 million monthly pageviews.
    o Secured a top-ten ranking in Google searches, capturing 99% of targeted audience keywords.

  • Amplitudes - Responsable SEO

    Marketing | Toulouse 2014 - 2015 Developed and optimised a robust digital SEO strategy for a brick-and-mortar travel agency specialising in tailor-made trips since 1990, significantly enhancing online visibility and customer engagement. Initiated a culture focused on measuring digital marketing actions to establish ROI-oriented goals and Key Performance Indicators (KPIs), effectively segmenting channel funnels and enhancing campaign performance.
    • Coordinated and optimised SEM and SEA campaigns, achieving a 15% reduction in Cost Per Click (CPC) and a 10% improvement in email deliverability; contributed to a doubling of overall company traffic within ten months.
    • Managed a team comprising two junior staff members to create five engaging blogs that spanned four continents, which doubled the company’s website traffic while providing guidance on content themes and article structure.

  • Habitat-Trade - Responsable SEO

    Marketing | Venelles 2012 - 2013 Developed a robust SEO strategy for a company connecting tradesmen and homeowners for home improvement projects, significantly enhancing online visibility and user engagement. Analysed SEO gains and content effectiveness by improving average keyword positioning through the use of accuracy KPIs.
    • Led a team of three content writers with varying experience levels to establish a content strategy from the ground up.
    • Defined editorial policies and generated evergreen article ideas, resulting in an impressive acquisition of 50,000 monthly visitors to the company website within one year.
    • Implemented an aggressive net linking strategy that elevated the company’s Google search position to 2.30.

  • La Centrale des Marchés Privés - Responsable SEO

    Marketing | Aix-en-Provence (13080) 2009 - 2012 Managed the relationship between the marketing department and development teams, acquiring SEO insights and quick wins via collaboration with French and English journalists. Oversaw SEO campaigns to increase traffic and brand visibility.
    • Led the complete redesign and SEO optimisation of www.travaux.com, a platform connecting clients with tradesmen, significantly increased unique visitors by 15%, reaching 400,000 monthly within just two months.
    • Initiated and implemented a tradesmen directory on www.123devis.com. Achieved an average Google keyword position of 1.50 through effective external/internal linking strategies and focused SEO optimisations.
    • Formulated and implemented a robust SEO strategy for an international home improvement group, successfully positioning the company as a leader in France and the UK in connecting tradesmen with clients for job completion.

  • ICARE - Technicien en Référencement

    Paris 2008 - 2009 d’Icare (cibles PME & PMI).
    • Gestion durant le -parcours du contrat du site internet :
    • État des lieux du positionnement et du trafic du site,
    • Mise en place de stratégie SEO pour chaque client et ajustement en cours de route de cette stratégie dans le cycle de vie du contrat.

  • 123position - Technicien en Référencement

    2003 - 2008 Responsable SEO pour les clients de l’agence de référencement As du Web, clients sont groupés dans des domaines variés, mais principalement : Boutique en ligne, Produits Culturels, Hôtellerie, Immobilier.
    Pour chaque site internet du compte, est réalisé
    • un audit technique et concurrentiel
    • une sélection de mots-clefs ;
    • un ensemble de préconisations ou intervention technique et rédactionnelle sur le site internet ;
    • un accroissement de notoriété (partenariats) ;
    • et suivi annuel (rapports de trafic et recommandations d’ajustement) sont effectués pour atteindre un objectif d’accroissement de notoriété et de trafic du site internet.

  • EdotCom - Rédacteur & Conception de sites internet

    2000 - 2002 Dans le cadre de la sous-traitance de création de sites internet pour pagesjaunes.fr, EdotCom avait pour mission une partie de cette création.
    Mon rôle :
    - Rédaction des textes des sites internet des clients finaux de Pages Jaunes (gestion de 25/sites par semaine)
    - Rectification orthographque et mise au normes grammaticales des sites internet déja existant
    - Vérification finale de la production hebdomadaire des sites avant envoi chez Pagesjaunes : 50 sites hebdomadaires

    Quelques interventions :
    - Réalisations de chartes graphiques
    - gestion et maintenance du parc informatique de la société EdotCom

  • MIDIS - Technicien en maintenance

    1998 - 2000 J'occupais le poste de technicien informatique :
    Mes Missions :
    - support technique hardware et software
    - interventions techniques chez les clients de MIDIS ;
    - conseil et « montage » d’ordinateur sur mesure pour les clients de MIDIS
    - maintenance du matériel et gestion du parc de la société

    Quelques réalisations :
    - pendant 6 mois, infogérance de 600 postes de travail (ordinateurs, clients léger) de la société Eurocopter : gestion autonome du renouvellement du parc informatique des collaborateurs de la firme.
    - développement d’un progiciel de gestion électronique de document pour l’AP-HM.

Formations

  • ESCE

    Paris 2017 - 2019 MBA / Master II

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