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NOVELL
- EMEA Alliances Marketing Manager
2006 - maintenant
Go-to-market plans, activities & events with GSPs & Platinum partners
I rolled out marketing activities, events, sales promotions and programs aligned with defined campaigns and focused on driving increased revenues and brand awareness through and with our strategic partners (particularly Linux), while ensuring proper joint funding.
• Participation to EMEA Events organised by Dell, IBM, SAP and HP
• Define and roll out with IBM Europe a campaign around Linux and IBM's stack solution
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Novell
- EMEA Partner Marketing Manager
2005 - 2006
“Market to” and “market with” support for partner programs & Alliances
Audience oriented marketing materials and infrastructure support to assist Marketing and Sales programs and Alliance go-to-market.
• Global campaign deliverables management at EMEA level
• Roll out from A to Z EMEA Marketing Seminars and Trainings (15 seminars, 6 countries, 170 people trained, 95 % satisfaction rate)
• Roll out and training of EMEA web-based Marketing tool for Partners, Campaign Central web site, providing “one-stop-shop” for collateral and marketing materials that can be customized and co-branded for partner marketing activities – making marketing simple for partners without marketing expertise
• EMEA centralised vendors management (7 vendors) with collaboration of Procurement for contract matters
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Novell
- EMEA Marketing Operations
2004 - 2005
Focus central EMEA marketing as “vendor” to regions, providing economies of scale by identifying what marketing activities that are currently being executed in the countries could be centralized and the resources required to do this.
• EMEA Novell Tour organisation and development of all deliverables for 6 countries
• Set up a merchandising website provided branded give aways for all Novell’s internal and external customers (15 000 customers)
• EMEA Campaign deliverables management EMEA centralised vendors (SDL, Synergy,
One1000) with collaboration of Procurement for contract matters – I have managed to promote SDL as the official worldwide localisation vendor for all standard and non standard literature
• Interface with US global team and EMEA for Corporate Identity and training to vendors and Marketing team.
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Novell
- EMEA Corporate Identity and Localisation Manager
1999 - 2004
Simplify, Secure, Accelerate the brand perception towards Novell EMEA Team to deliver Novell’s message to external customers, provide countries with processes to guarantee consistency in our communication tools.
• By creating and setting up an EMEA localisation process for all Novell’s standard and non standard literature, I have managed to divide by 3 the localisation cycle and reduce cost by 45%. I have extended this process to Software localisation, to preserve consistency in all localised tools.
• To increase positive brand perception inside and outside Novell by insuring consistency in the marketing tools or marcom tools implemented from Corporate material or created and produced in EMEA, I have developed a strong relationship to act as central adviser and central point of contact for EMEA local teams (marketing, sales, Consulting, education,support) and their suppliers
• Manage the integration of brand identities of Novell and CTP
• Create a template and manage Novell Magazine in EMEA (7 countries) with respect to look and feel, select and propose as content, articles written by various groups whether at corporate or in EMEA to insure smooth and efficient information both on CI and on localization flow to various groups in EMEA.
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Novell
- Marketing Assistant France
1996 - 1999
• Support the French Marketing Team (5 people)
• Create, publish the new version of Novell Magazine France, I have increased the
distribution to all partners, customers by 50%
• Web master on Novell.fr
• Help the EMEA VP Sales on his daily tasks.
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Alcatel Alsthom
- Software Support Group
1996 - 1996
• Administrative work for a team of 8 engineers working closely with Mr Tchuruk
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Adaptec France
- Technical activities
1993 - 1996
Set up the company in France and work on a large palette of tasks going from
Administrative, Sales to Technical activities
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Fujitsu France
- Secretary
1992 - 1993
• English Bilingual secretary to a Sales Manager based in Switzerland
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The Body Shop
- Sales Representative
1990 - 1992
The Body Shop England – Sales Representative
