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Mariame BOUAYAD

Londres

En résumé

For the past 5 years I have worked in very fast paced and demanding environments where I have acquired experience working on high profile projects and have developed the ability to work under pressure in ever-changing situations, being able to meet tight deadlines.

I have a proven record of delivering highly profitable, innovative and successful end-to-end proposition campaigns within the pay TV industry (definition, execution to post campaign analysis). I have worked with cross-functional teams in a project management mode to get the job done right and on time.

Mes compétences :
Commercial
Conseil
Maroc
Média
Stratégie
Stratégie Media
Telecom

Entreprises

  • BSkyB - Multichannel Retention Manager

    Londres 2013 - maintenant

  • Canal + - Commercial Strategy Manager

    Issy-les-Moulineaux 2010 - 2012 Developed and managed effective commercial and proposition campaigns to acquire new subscribers for Canal+ and Canalsat (top pay TV brands in France). Defined and implemented the new customers propositions: pricing and promotional offers (free satellite install, free digital tablet offers, vouchers etc.)

    Key focus on increasing the number of new subscribers, taking into account the customer acquisition costs, customer targeting, product and platform priorities, churn prevention and cross-sell/up-sell opportunities.

    Defined and implemented new customers propositions and the go to market approach (from initial idea, through customer research, business case, development, delivery and launch). End-to-end project management.

    Business casing of new proposition ideas to reach a recommendation on whether we take it further into development or not.

  • Arthur D. Little - Business Analyst

    2008 - 2009 Experience in consulting across various industries (Transport, Utilities, Telecommunication) for different types of clients (Private Equity, global leading companies, small and medium-sized companies).

    M&A operations: conducted Business Due Diligence & Vendor Due Diligence. Analysed market trends forecast and competitive environmental analysis, assessed investment profitability with financial modelling, identified new business opportunities.

    Strategic plans: detached in the Strategic department of a major telecommunication actor for 6 months, delivering performance diagnosis based on company and market analysis, identifying and prioritising improvement levers, developing analytical models to estimate the impact of different scenarios, presenting recommendations to Executive Committees.

  • Nestlé - Product Manager and CRM Manager- Intern

    Marne La Vallée Cedex 2 2006 - 2006 Contributed to line extensions and renewals, gathered market data, produced sales tools for external vendors.


    Involved in partnerships management, together with the launch and animation of a fresh new brand website

  • L'Oréal - Product Manager - Intern

    PARIS 2005 - 2005 Shu Uemura : contributed to the development of a whole new haircare line : reflection on the brand, packaging and positioning

    Kerastase and Inné : contributed to product lines launches, extensions and renewals.

Formations

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