Menu

Marie-Emilie ORARD

Boulogne-Billancourt

En résumé

▪ Analytical and result-driven marketing specialist, FMCG & Luxury, B2B & B2C
▪ 10 years' experience in US multinational: 3 years in Europe & 7 years in Dubai
▪ Passionate about translating business analytics into got-to-market strategy & tactical insights
▪ Demonstrated success in building strong brands through market intelligence
▪ Shaped the marketing strategy of a $20M business, generated sustainable growth of revenues
▪ Expert in: Market Research, Business Intelligence, Consumers Insights, Brand Positioning, Pricing Strategy

Mes compétences :
Trade marketing
Grande distribution
Forecasting
KPI
Reporting
Veille concurrentielle
Gestion budgétaire
Luxe
Analyse de données
Category management
Étude de prix
Analyse financière
Comportement du consommateur
Développement produit
Biens de grande consommation
Étude de marché

Entreprises

  • Newell Rubbermaid - Marketing Manager - Middle East Africa

    Boulogne-Billancourt 2013 - maintenant Office Products Division MEA
    PaperMate®, Sharpie®, Reynolds®, Expo®, Rolodex®, Dymo®, Parker®, Waterman®, Rotring®

    Promoted to key position to define the brand strategy of the Office Products Division in Middle East Africa, a $20M business unit.

    Responsibilities: Market Research, Brand Strategy, Category Management, Advertising / PR, Pricing, KPI, Forecasting, P&L, Budget

    -> Analyzed consumers preferences and shopper behaviors, identified market requirements to unlock opportunities
    -> Designed a 4-quarter strategy to offset business seasonality : generated $2.8M growth
    -> Defined brand premiumization strategy : reversed declining sales of Fine Writing Category, back to growth +2% in 2015
    -> Implemented a profitable and structured value-base pricing model for 9 brands in 12 countries, >1800 SKUs

  • Newell Rubbermaid - Channel Marketing Manager

    Boulogne-Billancourt 2009 - 2013 EveryDay Writing & Technology Segments MEA
    PaperMate®, Sharpie®, Reynolds®, Expo®, Rolodex®, Dymo®

    Relocated from France to leverage experience and expand the Writing Business in MEA region, a $9.5M business unit.

    Responsibilities: Brand Local Strategy, Market & Competitive Intelligence, Range Optimization, Pricing, KPI, Forecasting

    -> Built transition plan for low-revenue lines to profitable new platform with dedicated pricing, reached $600K in 3 yrs
    -> Analyzed consumers’ preferences and adapted strategy, product offer and pricing to the region specificities
    -> Implemented business performance monitoring tools to drive and adjust marketing strategy


  • Newell Rubbermaid -  Channel Marketing Associate - Retail & OES

    Boulogne-Billancourt 2007 - 2009 France / Benelux
    EveryDay Writing – Traditional & Office Suppliers
    PaperMate®, Sharpie®, Reynolds®

    Responsibilities: Channel Strategy, Category Management, Distribution Expansion, KPI Dashboards

    -> Initiated a creative strategy targeting School Suppliers, campaign exceeded the 800K€ objective
    -> Pioneered best-in-class promotional menu and customers loyalty program, generated incremental sales

  • Newell Rubbermaid - Brand Manager Assistant - Reynolds®

    Boulogne-Billancourt 2006 - 2007 Reynolds® brand
    Responsibilities: Channel Strategy, Category Management, Distribution Expansion, KPI Dashboards

    -> Initiated a creative strategy targeting School Suppliers, campaign exceeded the 800K€ objective
    -> Pioneered best-in-class promotional menu and customers loyalty program, generated incremental sales

  • Newell Rubbermaid - Trade Marketing Analyst - FMCG

    Boulogne-Billancourt 2006 - 2006 EveryDay Writing – Mass Market
    PaperMate®, Sharpie®, Reynolds®

    Responsibilities: Channel Strategy, Category Management, Distribution Expansion, KPI Dashboards

    -> Initiated a creative strategy targeting School Suppliers, campaign exceeded the 800K€ objective
    -> Pioneered best-in-class promotional menu and customers loyalty program, generated incremental sales

Formations

  • MBA Montpellier ESC Business School

    Montpellier 2007 - 2007 MBA

    Thesis: "Private Labels Growing, Which Solutions For National Brands?"
    Prix d'Excellence

  • UCI (University Of California, Irvine) (Irvine)

    Irvine 2004 - 2005 International Business

  • Sciences Po

    Grenoble 2001 - 2004 Economie & Finance, spécialité Marketing

    Mention Bien
    Mémoire : "Le modèle économique français au défi du XXIème siècle : révolution des mentalités et américanisation", 2004, 132p.

Réseau

Annuaire des membres :