Toulouse
Dr Marie-Helene ABBO is Professor and Academic Head of the International Programs of ESC Pau Group - a French. Graduate Business School. She is Doctor from University of Delhi and member of IRMAPE – an International Research Laboratory. Prior to joining the B-School, she was International Marketing Manager for a Cosmetic Brand in a French Pharmaceutical Company named Pierre Fabre -leader in dermo-cosmetics in France.
Her core competence is “Brand Management” having published several research articles in France and in the US. In India, Marie-Hélène ABBO has participated as an author in a book titled “Brand alliances: new Models of networking” edited by PS GOPALAKRISHNAN - ICFAI University Press.
She is the manager of the France India MBA mixing a group of students from France and from India who are working together during one year. Dr Mh Abbo finds Business Projects involving the France India MBA students and companies such as E&Y, EADS, Reliance, Decathlon, Altran, Accenture, Lune de Miel, DRT, Lumiplan...She is also actively involved in several research studies with professors of the University of Delhi.
Besides her academic involvement with India, she has a deep interest in Indian culture having composed an album inspired by Indian songs. She also travels to India on a regular basis.
Mes compétences :
Marketing Management
Branding and Brand Alliances
India
Global Communication
Cause Co Branding and CRM
