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Marie Hélène ABBO

Toulouse

En résumé

Dr Marie-Helene ABBO is Professor and Academic Head of the International Programs of ESC Pau Group - a French. Graduate Business School. She is Doctor from University of Delhi and member of IRMAPE – an International Research Laboratory. Prior to joining the B-School, she was International Marketing Manager for a Cosmetic Brand in a French Pharmaceutical Company named Pierre Fabre -leader in dermo-cosmetics in France.

Her core competence is “Brand Management” having published several research articles in France and in the US. In India, Marie-Hélène ABBO has participated as an author in a book titled “Brand alliances: new Models of networking” edited by PS GOPALAKRISHNAN - ICFAI University Press.

She is the manager of the France India MBA mixing a group of students from France and from India who are working together during one year. Dr Mh Abbo finds Business Projects involving the France India MBA students and companies such as E&Y, EADS, Reliance, Decathlon, Altran, Accenture, Lune de Miel, DRT, Lumiplan...She is also actively involved in several research studies with professors of the University of Delhi.

Besides her academic involvement with India, she has a deep interest in Indian culture having composed an album inspired by Indian songs. She also travels to India on a regular basis.

Mes compétences :
Marketing Management
Branding and Brand Alliances
India
Global Communication
Cause Co Branding and CRM

Entreprises

  • Toulouse Business School - Professeur de Marketing, Responsable du Master M2C Marketing Management and Communication

    Toulouse 2000 - maintenant
  • Laboratoires Pierre FABRE - Responsable Marketing Monde René FURTERER

    Castres 1991 - 1999
  • Groupe CRP - Consultant Marketing

    1981 - 1990

Formations

  • University Of Delhi

    Delhi 2006 - 2011 PhD

    Ph.D from University of Delhi (India)
    Topic: “Impact of a Co-Branding Strategy between Non-Profit and For-Profit Organizations on Consumers’ Attitude”

    Supervisor: Professor Muneesh Kumar - University of Delhi (India)
    Co-supervisor: Professor Christophe Benavent - Paris Ouest University (France)
  • Université Toulouse 3 Paul Sabatier (Toulouse)

    Toulouse 1998 - 1999 DEA en Sciences de Gestion
  • Toulouse Business School - TBS (Toulouse)

    Toulouse 1976 - 1979 Bac+5

Réseau

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