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Marielle FRAIZE

LONDON

En résumé

Hands-on and proactive manager with 5 years experience in communication, digital marketing and project management.
Possessing a proven ability to develop new projects and optimise existing strategies. Hard worker, results driven and reliable team player, I enjoy working in a dynamic and international environment.

Mes compétences :
Communication
Marketing
Sociable
Adaptabilité

Entreprises

  • French Chamber of Commmerce in Great-Britain - Head of Corporate Communications & Partnerships at the French Chamber of Commerce in Great Britain

    2013 - maintenant - Managing the production of marketing and communication tools (advertisings, newsletters, media pack, annual report, etc.)
    - Producing content and ensuring the visual identity consistency
    - Developing and following up on partnerships (e.g. media, governmental organisations, cultural institutions, charities etc. )
    - Supervising the development of complete new website including architecture, content and functionalities (launch early 2017)
    - Managing press relations
    - Defining, implementing and monitoring the social media strategy
    - Oversaw the production of a corporate video
    - Defined and produced integrated marketing campaigns for the Chamber’s publications

  • C&A France - External Communications Manager

    Paris 2011 - 2013 - Coordinated the CSR engagement of C&A within the French market and managed the communications relating to this
    - Managed Press relations : corporate and product placement, PR (writing press releases, creating newsletters and look-books, organising press events )
    - Implemented a ‘web to store’ approach : Google places, partnerships development, website administration
    - Social media strategy : taking European strategic plans to an operational level while creating national content and campaigns into the French market

  • Euro RSCG 360 - Strategic Planning Assistant

    PUTEAUX 2010 - 2010 Role : supporting the strategic reflection on positioning for the agency’s clients
    My position included :
    - Benchmarked studies and competitors positioning analysis (semiotic analyses)
    - Caring out analysis of markets (different industries) and consumer’s behavior (different targets )
    - Orienting creation by written creative briefs and feedback

  • Grayling - Press Relations Assistant

    2009 - 2010 Role : supporting the Press relation strategy for the corporate department agency’s clients
    My position included :
    - Writting and distributing press releases, managing press list and journalists relationships
    - Drawing press book, press review and helping on press events organisation

  • Alter Eco - Sales department Officer

    2008 - 2008 Role : assisting the sales department in its operational responsibilities
    My position included :
    - Prospection of new potential clients (BtoB) and managing relationships with existing clients.
    - Creation of daily/ weekly/ monthly sales results internal dashboards and carried out administrative tasks

Formations

  • University Of Portsmouth (Portsmouth)

    Portsmouth 2008 - 2008 Undergraduate

    European Business Program - Direct marketing, internet marketing, public relations, global marketing

  • ESC Rennes School Of Business

    Rennes 2007 - 2007 International Business & Management Master II Degree

    Brand management, PR, advertising, international business development, web& digital marketing

Réseau

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