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Marine GRATALOUP

Massy

En résumé

Mes compétences :
Développement
Marketing
Chef de Produit
Cosmétiques
Grande consommation
Nielsen
Agroalimentaire
Plan de communication

Entreprises

  • Reckitt Benckiser - International Brand Manager - Lysol

    Massy 2014 - maintenant Parsippany - USA

  • Reckitt Benckiser - International Innovation Brand Manager / Harpic & Surface Care

    Massy 2012 - 2014 # Fuelling Bang & Harpic 3 year plans for ENA region
    - Creating product concepts & ideas to build brand pipeline
    - Qualifying innovations through market research

    # Creating and activating the innovation
    - Leading projects' conference calls with cross-functional teams - R&D, Supply, Quality
    - Influencing product development to fit with financial/consumer objectives
    - Defining innovations' 4P strategy
    - Developing dedicated TV communication on innovations from brief to shoot
    - Creating 360° plans including POS material for regional up to global roll-out
    - Generating excitement around projects through presentation to GMs and MDs

    # Coordinating internationally launches and best practices
    - Acting as a key go-to contact for markets from the ENA region
    - Leading workshops and global ideation sessions
    - Follow-up of ENA financial performances

  • Reckitt-Benckiser - Assistant Brand Manager Cillit Bang / VitroClen

    Massy 2010 - 2011 # Analysing and understanding Sell-in & Sell-out performances
    - Monthly presentation to management and trade
    - Reco plan for VitroClen
    - Reco for Cillit Bang Toggle

    # Managing strategically VitroClen brand
    - Leading 3 years plan around brand’s 4Ps
    - Creating and implementing brand website, mailing/couponing and adapting TV copies

    # Leading operational development of Cillit Bang
    - Supervising NPDs launches : Concept testing, pack design et in-store activation

    # Managing 1 intern

  • Reckitt Benckiser - Junior Brand Manager Harpic / DesTop

    Massy 2010 - 2012 FMCG Lavatory care and drains.

    Being Harpic & DesTop Junior BM allowed me to enhance my analysis skills and recommendation accuracy to become a fully operational BM. I developed my strategic vision and my operational excellence through a day-to-day rigorous involvement and a continuous curiosity.

    # Managing strategically DesTop brand
    - Conceiving 3 years plan around brand’s 4Ps
    - Leading forecast construction and managing brand P&L
    - Creating local NPDs from concept writing and validation to product and support development
    - Developing new TV comms

    # Leading operational development of Harpic
    - Liaise with cross-functional teams to guarantee flawless operations on the brand
    - Supervising NPDs launches : Concept testing, pack design et in-store activation
    - Designing in store activities (displays, POS) and online video support

    # Analysing and understanding Sell-in & Sell-out performances
    - Reco for a new media model on DesTop
    - Creating 2 NPD s on DesTop from concept to launch

    # Managing 2 interns
    - Handling workload, training & evaluation, recruitment recommendation

  • KRAFT FOODS - AAssistant Brand Manager - Operational & Development

    2009 - 2009 TASSIMO

    # Creating In store event
    - Developing an in store game to develop trial
    - Leading cross-functional meeting to succesfully implement the game
    - Creating POS

    # Animating web activities
    - Updating website
    - Developing on-line activities
    - Creating newsletter with digital team

    # Leading brand new iconography development
    - Briefing and aligning new designs
    - Ensuring smooth switch of Aws

  • L'Oréal - Assistant Brand Manager - International Development

    PARIS 2008 - 2008 SHU UEMURA ART OF HAIR

    # Generating NPDs/EPDs ideas
    - Recommending and defending innovations and events
    - Organizing workshops and brainstormings

    # Leading operational development of Shu Uemura
    - Supervising NPDs launches : Pack design, education supports and in-store activation
    - Creating customer selling support
    - Ensuring flawless communication with countries to ensure a succesful global launch

Formations

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