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Les Bons Restos
- Cofounder
2017 - 2018
Creation and development of website and blog
- Management of 30 bloggers across France
- Creation of content for the website, blog and social networks (coverage of "La semaine du goût" in partnership with the french ministry of economy, tests of restaurants,...)
- Development of loyalty cards for consumers
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General Mills
- Global Brand Manager
VELIZY VILLACOUBLAY
2015 - 2017
Global Brand Development - Häagen-Dazs, Boulogne-Billancourt
INNOVATION
- Product: Development of a new range of ice creams (3 flavours, 5 formats, 15 countries) –
full mix and marketing strategy (concept, recipe, design, communication, studies)
- Pack : Development of new cups and packaging for our different customers
STRATEGY
- Definition and implementation of Häagen-Dazs renovation strategy (rationalisation and harmonisation of recipes ; pack optimisation ; sustainability)
- Definition and implementation of a « Perfect Launch » strategy (price, place, promotion), to generate trials and conquer new consumers
- Launch of the brand in Australia, acceleration of export (Eastern Europe, Asia)
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Unilever
- Product Manager
Rueil-Malmaison
2012 - 2015
Brand Development Dressings Europe, Unilever Rotterdam
INNOVATION
PACK: key actor contributing to major European pack projects
- Squeeze: new technology implementation to improve evacuation of mayonnaise bottle
- Jars: change of structure and material
PRODUCT: development of a new mayonnaise proposition for France (concept, recipe, design)
Robust market research plans (qualitative and quantitative) in EU countries
Design development for 4 different brands
STRATEGY
- Definition and implementation of a channel strategy in collaboration with Customer Development to enter in Discounters
- Lead Mustard Winning Portfolio development and implementation, to generate savings and unlock potential growth
- Analysis of European pack market and definition of a pack development model
COMMUNICATION
- Key actor in the development of the new Ligeresa brand communication campaign for Spain (market leader) leading to 7 TV films and 20 digital ads for 2014
DIGITAL
- Launch (from idea generation to implementation) of the European Hellmann’s/Calvé/Amora website in 12 countries
- Definition of a new strategy for Europe (Paid/Owned/Earned media) and development of assets (Facebook strategy, Search strategy, banners)
COUNTRY MANAGEMENT
- Definition of the 2013-2016 Portugal plan with the Portuguese MSO, including the launch of Hellmann’s in Mayonnaise (definition and implementation of the full mix), now 2nd brand in the market
- Management of a cross functional team (daily management of R&D, SC, procurement, design agencies) and interns
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Disney
- Assistante Chef de Produit
Chessy
2010 - 2011
Assistant product manager videos, The Walt Disney Company France, Paris
-2010-2011 DVD launch (Desperate Housewives season 6, Grey’s Anatomy season 6,…)
Packagings design development
Creation of promotion plan & assets (radio, web, print), …
-Participation to « Marketing Sales Meeting » (sales targets & objectives determination) & to « National Meetings » (next launches presentation to sales team)
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Coty
- Assistante Chef de Produit
Paris
2010 - 2010
Assistant product manager promotions, Coty-Lancaster, Paris
-Development of 2011 promotional campaign of accessories and gift to consumers
-Preparation of marketing book, offering book and order forms for markets
-Monitoring of the business results of SPA Martinez, Cannes
