MW Brands
- Product Manager Intern – Petit Navire Brand
Paris
2013 - 2014
1- DEVELOPMENT
• Creation and launch of a new range of infused tunas «Le Mariné» from recipes development to pack design.
• Project management: weekly meeting with the different internal actors.
• Launching plan: support in elaboration of the plan working with external agencies to create specific displays, work on merchandising tools, press and promotional actions.
• Workshops for 2015 innovations: story writing, work with R&D for feasibility, pack design and consumer test.
2- FOLLOW UP & STRATEGY
• Monthly analysis for all tuna products (25 SKU’s) performance with Nielsen panel & Kantar panel.
• Competitor monitoring: analysis of their performance, sensory test .
• Day to day follow up: rework packaging and recipes.
• Support in elaboration of marketing plans and brand reviews.
3- PROMOTION
• Trade: responsible for 2014 marketing part of promotional plans for the brand.
• POS Material: responsible for the development, test, design and logistics for 2014 POS Material managing budget, negotiation and follow-up with suppliers.
