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Marion DÉSORMEAUX (JOUËT-PASTRÉ)

DUBAI

En résumé

Mes compétences :
Business development
Export
Gestion de projet
Industrie pharmaceutique
Marketing
Gestion de projets internationaux

Entreprises

  • Laboratoires Esthederm - Middle East Trade & Marketing Manager

    2015 - maintenant Marketing Manager for the brand Esthederm on the current 8 Middle-East countries : UAE, Qatar, Kuwait, KSA, Iran, Lebanon, Barhain and Jordan. Responsible for designing and implementing the marketing strategy for the ME.

    Area Manager for the distributors in KSA/Iran/Lebanon/Barhain/Jordan.

    Main missions :

    - POS marketing : promotional activities, visibility (merchandising, wall unit), Beauty Advisors tools,..
    - PR : management of a Pan Arab PR agency, press events organisation
    - Direct Marketing : consumers events, sampling activities, partnerships to develop the brand awareness...
    - Digital marketing : management of the digital platforms of Esthederm throughout the Middle-East with a digital agency

    - Area Management : contracts, purchase forecasts, regulatory topics follow up.

    Management of 2 persons
  • Laboratoires Juva Santé - International Product Manager

    Paris 2012 - 2015 Project management on three areas LATAM/ASIA/TURKEY, from prospection until products launch and sell-out plans.

    Main missions :

    - Identification of business opportunities on the local markets
    - Strategic recommendations on the range of products to launch according to the market and the competition
    - Project management of all the players at stake in the projects : regulatory, logistics, production, commercial, marketing....
    - Development or adaptation of the products to the market
    - Marketing plan creation and implementation: sell-out plan, PR, PoS communication,…
    - P&L and budget follow-up, and product performances analysis

    TURKEY : Launch of 27 references in Carrefour. Prospection of other mass market chains.

    ASIA : Launch of 37 references in Casino in Viet Nam.

    LATAM : Launch of 10 references in Drugstores in Brazil. Launch of 22 references in MM and Pharmacies in Mexico.

    New channels/Pharmacies FRANCE : Help to business development on the French market in new channels and pharmacies (Drive, internet, sport shops, mail order selling).

    Management of interns
  • Laboratoires Super Diet - Executive Assistant to CEO

    2011 - 2012 Project Manager on various and cross-subjects topics : M&A, logistics, marketing, industry.

    - Project management for the merging of two business units : Help on marketing and sales subjects.
    - Logistics/Sales : Quality subjects, set up objectives and action plans.
    - Marketing : French/Belgium bilingual packagings project. Costs study, test products and points of sales choice.
    - Industrial : export packagings customization project. Costs study.
  • LeNewz - Marketing Manager

    2009 - 2009 As the maketing manager for a smartphone application, I was in charge of the marketing strategy and its implementation.

    I organized/participated to various communication event : meetings in Paris and London, emailings, SMS push, sponsoring, internet buzz, networking, contests,...
  • Xamance - HR & Marketing Manager

    2008 - 2009 As the marketing manager, I was in charge of :

    - Market studies
    - Strategy definition and implementation
    - Web marketing

    I :
    - did launch a new poduct in March 2010
    - implemented a new organization on the company website
    - created of a blog
    - did a lot of internet buzz

    My main missions as a HR Manager were :
    - Anticipation of the HR needs
    - Management of the recruitment process from offers posting until interviews and selections
    - Management of the training program of all the employees

    Recruitment of 6 employees

Formations

  • Norwegian School Of Economics And Business Administration NHH (Bergen)

    Bergen 2008 - 2008 Marketing & Strategy
  • HEC

    Jouy En Josas 2007 - 2011 HEC Grance Ecole - Master in Business

    Marketing, Finance, Strategy, Accounting, Management
  • Lycée Saint Michel De Picpus

    Paris 2005 - 2007 Prep Class for the French Business schools

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