Mes compétences :
Gestion de projet
Gestion de projets internationaux
- Middle East Trade & Marketing Manager
2015 - maintenantMarketing Manager for the brand Esthederm on the current 8 Middle-East countries : UAE, Qatar, Kuwait, KSA, Iran, Lebanon, Barhain and Jordan. Responsible for designing and implementing the marketing strategy for the ME.
Area Manager for the distributors in KSA/Iran/Lebanon/Barhain/Jordan.
Main missions :
- POS marketing : promotional activities, visibility (merchandising, wall unit), Beauty Advisors tools,..
- PR : management of a Pan Arab PR agency, press events organisation
- Direct Marketing : consumers events, sampling activities, partnerships to develop the brand awareness...
- Digital marketing : management of the digital platforms of Esthederm throughout the Middle-East with a digital agency
Laboratoires Juva Santé
- International Product Manager
Paris2012 - 2015Project management on three areas LATAM/ASIA/TURKEY, from prospection until products launch and sell-out plans.
Main missions :
- Identification of business opportunities on the local markets
- Strategic recommendations on the range of products to launch according to the market and the competition
- Project management of all the players at stake in the projects : regulatory, logistics, production, commercial, marketing....
- Development or adaptation of the products to the market
- Marketing plan creation and implementation: sell-out plan, PR, PoS communication,…
- P&L and budget follow-up, and product performances analysis
TURKEY : Launch of 27 references in Carrefour. Prospection of other mass market chains.
ASIA : Launch of 37 references in Casino in Viet Nam.
LATAM : Launch of 10 references in Drugstores in Brazil. Launch of 22 references in MM and Pharmacies in Mexico.
New channels/Pharmacies FRANCE : Help to business development on the French market in new channels and pharmacies (Drive, internet, sport shops, mail order selling).
Management of interns
Laboratoires Super Diet
- Executive Assistant to CEO
2011 - 2012Project Manager on various and cross-subjects topics : M&A, logistics, marketing, industry.
- Project management for the merging of two business units : Help on marketing and sales subjects.
- Logistics/Sales : Quality subjects, set up objectives and action plans.
- Marketing : French/Belgium bilingual packagings project. Costs study, test products and points of sales choice.
- Industrial : export packagings customization project. Costs study.
- Marketing Manager
2009 - 2009As the maketing manager for a smartphone application, I was in charge of the marketing strategy and its implementation.
I organized/participated to various communication event : meetings in Paris and London, emailings, SMS push, sponsoring, internet buzz, networking, contests,...
- HR & Marketing Manager
2008 - 2009As the marketing manager, I was in charge of :
- Market studies
- Strategy definition and implementation
- Web marketing
- did launch a new poduct in March 2010
- implemented a new organization on the company website
- created of a blog
- did a lot of internet buzz
My main missions as a HR Manager were :
- Anticipation of the HR needs
- Management of the recruitment process from offers posting until interviews and selections
- Management of the training program of all the employees
Recruitment of 6 employees
Norwegian School Of Economics And Business Administration NHH (Bergen)