Martine YIP

En résumé

Entreprises

• Rexel - Chargée de Communication, Asie Pacifique

  Paris 2012 - maintenant

• Young & Rubicam - Assistant Global Account Executive

  Boulogne Billancourt 2011 - 2012

• Groupe AB - Chief of Product Assistant

  LA PLAINE SAINT DENIS 2010 - 2011 • Promoted programs for the Group’s 15 channels by establishing and nurturing
  partnerships through cross-media operations: bartering, press, web and radio campaigns
  Concluded 11 partnerships up to 150K Euros, increased website traffic by 30%
  • Sold advertising space up to 50K Euros per transaction
  • Created radio spots by writing texts and selecting music, and press creations
  • Assisted in the redaction and design of the Group’s corporate brochure
  • Helped in the organization of commercial events (press conference, photo shoots)

• Brandalley - Customer Service Agent

  Paris 2010 - 2010 Part-time job
  
  • Treated phone calls and emails
  • Treated inverted orders

• Michael Bezjian/WireImage Photographer - Public Relations Assistant

  2009 - 2009 Los Angeles, California
  
  • Prospected and managed clothing sponsorships
  Concluded 6 contracts
  • Developed contact portfolio during events on behalf of the photographer for opportunities of new contracts (film festivals, press conferences…)
  • Wrote press releases and updated social network (official website, WireImage, Facebook, Twitter)
  • Organized schedule weekly, including assignments for photo shoots and events

• K&P International Holdings - Marketing & Communication Assistant

  2008 - 2008 Position in Hong Kong in K&P International Holdings, & various tasks in its subsidiary, Hideki Electronics.
  Business languages: English, Cantonese and Mandarin
  
  • Assisted project for new alarm clock launch: participated in strategic plan, reviewed design of brochures and bought advertising space in professional magazines
  • Responsible for Hong Kong Electronics Fair - Autumn Edition booth (October 13-16, 2008)
  • Established marketing study and identifies market opportunities, communicated with international clients
  • Translated manual guides: English-French / French-English / German-English

• LCL Le Crédit Lyonnais - Marketing Intern

  Villejuif 2008 - 2009 • Established marketing study on customers’ satisfaction of banking charges
  • Assisted new product’s launch (“LCL à la carte”)

Formations

• Tongji University (Shanghai)

  Shanghai maintenant

• St. John’s University (New York)

  New York 2011 - 2011 MBA
  
  International Business Management

• University Of California, Irvine

  2009 - 2009 International Business Operations & Management Program

• Institut Supérieur Européen De Gestion ISEG Paris

  Paris 2007 - 2010 Master

Réseau

• Az-Zoubayr EL OUARID

• Camille DAVIS

• Elodie LEWKOWICZ

• Eric CHEA

• Henry LY

• Mathieu GUILLOT

• Olivier BARDU

• Philippe DARBOIS

• Poppy ATENZA-GACH