Maryelle ROUDAUT

En résumé

Entreprises

• ADOBE SYSTEMS FRANCE - Marketing Events Manager

  Paris 2001 - maintenant Adobe Systems France (Paris): from 04/01 to Present
  Managed 250 marketing events in 2007
  Manage the following variety of events: tradeshows, seminars, incentives, team buildings
  Manage roadshows: custom-created upon demand
  Manage dedicated partner events
  Created the yearly ADOBE Congress: 2 days/ 25 partners/45 countries
  Created European Management Tools /ROI/ Registration branding template / Seminar Protocal/ Tradeshow Guidelines
  Recruit and manage all freelance marketing personnel
  Created The Channel Agency Team
  www.adobe.com/fr
  Secteur : High Tech

• @POSITION - Account Consultant Manager

  2000 - 2000 @POSITION
  
  http://www.aposition.com/
  
  Account / Consultant Manager, Paris: from 09/00 to 10/00
  Web positioning, and Referral Agency positioning/ construction and reports
  Identification, Prospection and Meeting strategy construction with partners
  Developed and presented proposals
  Follow-up meetings and reporting

• Avenue A Razorfish - Account Marketing Manager

  2000 - 2001 http://www.avenuea-razorfish.com/
  
  Account/ Marketing Manager, Paris: from 11/00 to 03/01
  Web-positioning and On-line marketing responsibilities
  Built database for clients and prospects
  Built Channels
  Built competitive tools
  Identified and met with potential partners (Web Agencies, PR Agencies, etc.)
  Marketing: Campaign planning and execution
  Website diffusion and on-line ad optimization
  Team Coordinator

• MICROSOFT - Certification and Training Program Manager

  Issy-les-Moulineaux. 1998 - 2000 Certification and Training Program Manager, Les Ulis, France: from 09/99 to 06/00
  Management of 65 (MSCTEC) Microsoft specialist Certified training education Center Partners
  Goal: to increase the knowledge base of Microsoft Certified Professionals (MCP).
  Analysis of the competitive market and its potential with subsequent reporting
  Analysis of potential partnership development with subsequent reporting
  Launching of new partnership certification program, Microsoft Office User Specialist (M.O.U.S)
  Creation of new Training Proposals, New Partnerships, On-line and Off-line User campaigns
  Creation of new Marketing Tools : Brochures, Displays, PLV/ILV, Dedicated Site management
  Organisation and coordination of trade shows and seminars with targeted partners
  
  Marketing Assistant PME/PMI (Medium organization): from 09/98 to 08/99
  Creation and follow-up of programs to generate leads
  Direct Consumer and Partner Seminars
  Recruitment of 100 Partners for Roadshow/ Tours, France, with ‘Open Door Policy’ Briefing as Orientation
  Launched a test program for pilot licensing in France (Annuity / Secured)
  Created marketing tools: Brochures, CD ROMs, Success stories from clients, etc.

Formations

• GROUPE PGSM (Paris)

  Paris 1994 - 1998 European MBA

• Ecole Supérieure De Gestion (Paris)

  Paris 1993 - 1997 Marketing

• Lycée Saint Esprit

  Beauvais 1992 - 1993

• Lycée Francois Truffaut

  Beauvais 1989 - 1992