Mes compétences :
Retail marketing
Buying
Web marketing
Social media
Entreprises
Quiksilver Europe
- Digital Division - Web Marketing Manager Junior
Saint Jean de Luz2012 - maintenantQUIKSILVER / WEB MERCHANDISER
- Online store merchandising on DEMANDWARE in collaboration with internal and external partners to optimize opportunity and growth.
- Managing promotions & offers, building and deploying online marketing campaigns in collaboration with the EMarketing team.
- Supporting the optimization of online navigation presentations with Developers and Designers, based on analytics (click-path, traffic, conversion, etc.).
- Creation of online ads, interactive sales tools, product content and descriptions, and managing all visual content updates.
QUIKSILVER, DC SHOES & ROXY / ECOMMERCE BUYER MANAGER
- Planning seasonal buying strategies with the head of consumer oriented channels buying team, and providing analysis to support decisions.
- Prepare budgets and collection structure per brand, season, segmentation & product family. Support the Web Merchandising team (6 persons) in their buying and insure we hit deadlines.
- Stock management and stock availability analysis. Working with the team to control inventory levels and replenishment in order to maximize online availability while minimizing inventory holding costs and other supply chain costs.
DROPIN MUSIC / DIGITAL MEDIA MANAGER
- Digital media marketing strategy manager. Develop tools and assets in collaboration with label manager, artists, developers and designers to promote their productions on digital channels. (Social networks, artists and label websites, Quiksilver and Roxy music blog pages).
- Manage collaboration with Believe Digital Distribution, and monitoring daily sales and royalties’ paybacks.
- Manage music catalogue database and synchronization platform and Souncloud.
Microsoft
- Retail Services Management - Assistant Channel Marketing Manager
- Coordination with Marketing Research Department, Category Management and Key Account Managers to establish strategies for marketing retail campaigns on Office 2010, Office 15, Office Mac & Microsoft Hardware.
- Establishment and production of the marketing assets, promotional packages, goodies and sales arguments with the communication agencies.
Saint Jean de Luz2010 - 2011QUIKSILVER / RETAIL SERVICES MANAGEMENT - ASSISTANT RETAIL BUYER MANAGER
- Sales and trend analysis based on best-seller and test products per countries per collection.
- Buying and selection of the new collection’s product for Men and Youth textile. Coordination with Marketing Research and Visual Merchandizing Department to define range segmentation and in store collection storytelling.
- Establishing marketing assets shared with the sales force about the marketing strategy, product features, faulty production issues and sales periods.
Formations
San Francisco State University (San Francisco)
San Francisco2009 - 2009International exchange program, International Business studies.
