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DIM
- Men Underwear Group Manager
Paris
2014 - maintenant
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DIM
- DIM Hosiery Global Marketing - Senior Brand Manager
Paris
2012 - 2014
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Mars PF France
- Cesar/Frolic Brand manager
2010 - 2012
• Define brands strategy for French market and deliver activity plans for both Frolic and Cesar (copies adaptation, new products launch, promotion) with local and central teams
• Develop a new communication platform for Cesar to restore nutritional confidence in the brand
• Lead Cesar senior sub range launch project
• Trainee management
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Mars PF France
- Pedigree/Frolic Junior Brand Manager
2008 - 2009
• Functional skills: Analyze dry dog market through both retailers and consumers panels, deliver activity plans for both Pedigree dry and Frolic
• Strategic skills: Define brands local short-term strategy and participate to mid-term strategy definition with both local and central teams, participate to European projects (innovation, communication) by giving relevant inputs
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Mars PF France
- Pedigree dry and Frolic Brand manager Assistant
2008 - 2008
• Deliver Frolic and Pedigree dry 2008 activity plans
• Adapt and manage Pedigree Adoption Drive program in France
• Periodical analysis for both Frolic and Pedigree dry
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Energizer Group France
- Category Manager Assistant on specialized channels
2007 - 2007
• Develop Trade supports for Energi To Go national launch
• Develop leaflets for sales force and POS
• Develop a BtoB loyalty program
• Organize Energizer attendance to DIY exhibition
