En résumé

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  • DIM - Men Underwear Group Manager

    Paris 2014 - maintenant
  • DIM - DIM Hosiery Global Marketing - Senior Brand Manager

    Paris 2012 - 2014
  • Mars PF France - Cesar/Frolic Brand manager

    2010 - 2012 • Define brands strategy for French market and deliver activity plans for both Frolic and Cesar (copies adaptation, new products launch, promotion) with local and central teams
    • Develop a new communication platform for Cesar to restore nutritional confidence in the brand
    • Lead Cesar senior sub range launch project
    • Trainee management
  • Mars PF France - Pedigree/Frolic Junior Brand Manager

    2008 - 2009 • Functional skills: Analyze dry dog market through both retailers and consumers panels, deliver activity plans for both Pedigree dry and Frolic
    • Strategic skills: Define brands local short-term strategy and participate to mid-term strategy definition with both local and central teams, participate to European projects (innovation, communication) by giving relevant inputs
  • Mars PF France - Pedigree dry and Frolic Brand manager Assistant

    2008 - 2008 • Deliver Frolic and Pedigree dry 2008 activity plans
    • Adapt and manage Pedigree Adoption Drive program in France
    • Periodical analysis for both Frolic and Pedigree dry
  • Energizer Group France - Category Manager Assistant on specialized channels

    2007 - 2007 • Develop Trade supports for Energi To Go national launch
    • Develop leaflets for sales force and POS
    • Develop a BtoB loyalty program
    • Organize Energizer attendance to DIY exhibition