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Maxime HERBELIN

CHARQUEMONT

En résumé

Mes compétences :
Team Management
Strategic development
Microsoft Office
Media planning
Good communication skills
Budget management
Adobe
stock monitoring
POS material development
Digital operation management
Adobe Photoshop
Adobe Indesign

Entreprises

  • MICHEL HERBELIN WATCHES - Marketing and Communication specialist

    2008 - maintenant Marketing and communication specialist

    * Budget management: 2 000 000 EUR ;
    * Creation of advertising campaigns (Print, web et TV) ;
    * Development of POS material : Display, gift box... ;
    * Management of digital operations : Design of the website, development of social networks ;
    * Media planning (Print, internet and Tv) : Direct purchase of advertising space ;
    * Team management ;
    * Creation of catalogues : Trade and end consumers ;
    * Media relation and product placement : Close relationship with journalists and the current PR agency ;
    * Trade marketing : Catalogues and commercial operations ;
    * Strategic development ;
    * Sponsoring : Partnership with a French skipper for the « Route du Rhum »

  • MICHEL HERBELIN WATCHES - Marketing and Communication Specialist

    2008 - maintenant *Management of Marketing budget : 2 000 000 EUR
    *POS material development : Displays, gif boxes, miscellaneous material, stock monitoring
    *Digital operation management: Complete redesign of the website collaborating with agencies, development
    of social networking
    *Media planning : Direct purchase of advertising. No agency fees, strong negoctiation for premium spots.
    Setting up TV ads working closely with an agency. In 2011: Sales increased ten times.
    *Print material conception: Trade and end consumers ;

  • Michel Herbelin - Communication employee

    2007 - 2007 Watches company, summer job in the communication department

  • Corum - Trainee

    2006 - 2006 Watches company trainee in the strategic organization department

Formations

  • Ithaca College (Ithaca, Ny)

    Ithaca, Ny 2007 - 2008 master of Sciences in Communications

    Master of Sciences in Communications: Ithaca College - Ithaca, NY Groupe ESC Dijon Bourgogne - Dijon (21)
    USA 2008 FRANCE 2009

  • Ithaca College (Ithaca, Ny)

    Ithaca, Ny 2007 - 2008 Master

    Master of Sciences in Communications GPA: 3.5

  • Groupe ESC Dijon Bourgogne

    Dijon 2005 - 2009 Master

Réseau

Annuaire des membres :