Mes compétences :
Excellent field knowledge
Market Research
Marketing controlling with regards to KPI's
Business development
Communication development
Marketing stratégique
Médias
Entreprises
Slama group
- Directrice Marketing
2013 - maintenant- Marketing strategy & plans
- Management of a team of 5 persons
- Business plan of the expansion Retail activity
- Member of the executive committee to identify the concept, strategy, implementation
- Define the assortment
- Price positioning strategy and margin
Henkel
- Senior Brand Manager
Düsseldorf2010 - 2013- Leading and steering marketing teams
- Experience of steering functions (R&D, Market Research, Advertising Agencies, Supply Chain) in order to get an optimized marketing mix and to ensure implementation
- Experience of leading cross-department Meetings
- Experience in reporting and representing TUNISIA to the MENA headquarters
Slama group
- Chef de groupe
1999 - 2010- Develop and generate business growth opportunities
- Excellent co-working with innovation department: from understanding consumers needs’ to the development of the products: formula and packaging
- Launch and business development of Kraft food products (Maxwell house, Tang, Carte noire)
- P&L management
- Set sales targets and define adequate strategy to achieve plans
- Marketing and trade marketing support activities
- Cross-department management: sales, supply chain, controlling, marketing...
- Perfect knowledge of North & West African Market
