Menu

Mélanie COUPIN

MARSEILLE

En résumé

Digital specialist with 4+ years experiences, I'm leading and delivering digital marketing campaigns to increase online brand awareness through engaging digital experiences that are fully integrated into the brand communication platform.
Strong strategic, operational digital and marketing skills in the FMCG industry, acquired through several experiences for international leading brand (McCormick).

Determined, ambitious and highly adaptable, I believe in the wealth of experiences. I am actively looking for new challenges as Digital Marketing Manager or Business Developer in Dubaï (UAE) in a dynamic and ambitious company to give an evolutive dimension to my professional career.

Thrives on new challenges, feel free to contact me: mjean.coupin@gmail.com

Skills:
• Cross-functional Digital Marketing knowledge and market experience in FMCG
• Project Manager: deliver projects on time and within budget.
• Social media strategy: Facebook, Instagram, Twitter, Pinterest.
• SEO, SEM and social media campaigns
• Google Analytics: analyse data to improve strategic decision making and implementation.
• CRM (Exact Target): strategy, implementation, content, targeting, analysis
• Brand Content creator: photos, video and stop motion
• Team player

Mes compétences :
Photoshop CS5
Pack Microsoft Office
packaging development
digital design management
brand performance analysis
Team Player
Data Analysis
Customer Relationship Management
Project Management
Social media
CRM
Digital Marketing

Entreprises

  • McCormick - Digital Marketing Manager

    2015 - 2017 Create, manage and execute brand digital strategy:
    - Road map follow-up in close collaboration with key internal (marketing, promotional, IT) and external (Media, Ad and Digital) stakeholders
    - Deliver digital advice and innovative solutions accross all digital channels (Social Media, CRM, Website)
    - Managing online investments : Social Media, Displays, SEM campaigns
    - Ongoing optimization of 2 brand websites: SEO strategy, development of campaign pages (www.vahine.fr and www.ducros.fr)

    Analyse and report digital performance:
    - Tracking and monitoring of key digital KPI’s : traffic, engagement, reach, CPV, CTR
    - Monthly Web, CRM and Social Media scorecard (Google, Facebook and SalesForce Analytics)

    Brand content production accross all digital channels:
    - Storytelling and editorial strategy (Social Media channels and Blog)
    - Managing collaboration with 2 culinary photographers and influencers program (style guide, playbook creation, briefs)

    Project Manager of brand website migration:
    - Managing the coordination between French Digital agency and global IT counterparts (USA and UK)
    - UX/UI and digital design management with the Digital agency
    - Strict monitoring of the planning and the budget

  • McCormick - ASISTANT BRAND MANAGER FOOD SERVICE

    2014 - 2015 Assist the Brand Manager to develop and implement the 4 brand strategies in France & Switzerland :
    - Food Service market and brand performance analysis, competitor intelligence
    - Coordination of 3 product launches : product and packaging development, P&L, monitoring of performence
    - Lead Agencies’ briefs and managing collaboration with external partners to develop marketing and sales tools
    - Coordination and supervision of McCormick stand at the biggest EMEA Catering Show : SIRHA (189K visitors and over 3K exhibitors)

  • NewTree - ASSISTANT MARKETING AND COMMUNICATION

    Bruxelles 2013 - 2013 Support  in the coordination and implementation of marketing & communication projects:
    - Operational marketing and communication : POS promotional campaign and communication tools creation
    - Coordination of brand partnerships and sponsoring
    - Coordination and supervision of the 3 Consumer Chocolate Shows (300K visitors and 500 exhibitors)

  • Esprit Gourmand - Assistante marketing

    Ratingen 2012 - 2013 - Assistante marketin (2mois) et Responsable marketing (4mois)
    - Définition des conditions de lancement produit
    - Détermination des moyens commerciaux
    - Lancement de nouveaux produits
    - Participation à la création de nouveaux packaging
    - Création de support de communication
    - Consultation de prestataires extérieurs

  • Le Canyon de l'Espérance (projet Euromed) - Co-responsable

    2011 - 2012 Entrepreneurial and solidarity project aiming to develop the know-how of Bolivian women to create a permanent struture of work with a sustainable financial autonomy.
    - Business Plan definition and creation of a range of 5 wool accessories with 10 Bolivians
    - Local partnership development with travel agencies

  • AREVA TA - Stagiaire au service Communication

    Paris La Defense 2010 - 2010 Mise en place d'outils de pilotage des activités de communication
    Participation à l'organisation d'évènements internes et externes

  • STARBUCKS COFFEE Londres - Barista

    2009 - 2009 Préparation des boissons
    Gestion de la caisse et chargée d'inventaire

Formations

  • Xavier Institute Of Management MBA (Bhubaneswar)

    Bhubaneswar 2013 - 2013 Master

    Product Brand Management - Business Analytics -

  • Kedge Business School (Marseille)

    Marseille 2011 - 2014 Masters Degree

    in Marketing

  • EUROMED MANAGEMENT

    Marseille 2011 - 2014 Programme MASTER ESC Grande Ecole

    Marketing International - Marketing Expérientiel - Innovation produit - Marketing Planing - Media

  • University Of The West Of Scotland (Paisley)

    Paisley 2010 - 2011 Bachelor Degree

    Consumer Behavior - Marketing of services - Business Venturing - Contemporary Issues in Business

  • University Of The West Of Scotland (Paisley)

    Paisley 2010 - 2011 Bachelor Degree

    in Marketing and Management

  • IUT Aix En Provence

    Aix En Provence 2008 - 2010 Associate's Degree

    Finance and Management

  • Université Aix Marseille 2 Mediterranée OPTION RESSOURCES HUMAINES

    Aix En Provence 2008 - 2008 Finance et comptabilité

  • Lycée Georges Duby

    Luynes 2005 - 2008 Sciences Economiques et Sociales

Réseau

Annuaire des membres :