Menu

Michel REICHERT

BRUXELLES

En résumé

Dynamic marketing executive combining seasoned judgment and a hands-on approach to ideate, build, and implement branding strategies and marketing plans that generate competitive advantage and drive commercial performance on short and long-term.

Strategic, analytical, commercial and management skills gained from 17 years’ experience leading international marketing communications and branding teams across a variety of industries in B2B, B2C and agency environments.

• Pragmatic beyond the box thinker invigorated by challenges which require innovative solutions
• Target and performance driven, up to building marketing capabilities from the ground up
• Strong intercultural awareness with the ability to build and manage relationships with all stakeholders

Mes compétences :
Brand Management
Communication Strategy

Entreprises

  • Agence Numéro Dix - Head of Business Development Sport

    2014 - maintenant Agence #dix is a sport marketing and communication agency that helps businesses and sport governing bodies making the most of sports by providing strategic advices, by managing events, and by orchestrating VIP hospitality services at major sporting and cultural events.

    Tasked with day-to-day servicing of the French FootGolf Association (www.footgolf-france.fr) to promote and develop this new sport in France.

  • SCA / Georgia-Pacific EMEA - Global Brand Communications Manager

    2012 - 2014 Svenska Cellulosa Aktiebolaget (SCA) is a leading global manufacturer of hygiene and forest products including personal care and tissue with over 44,000 employees worldwide and revenues of 10.7 billion Euro. On July 2012 SCA acquired the Georgia-Pacific EMEA business.

    * Supervised post-acquisition brands migration team activities.
    * Directed brand migration communication campaign `All that you love about Lotus Professional® brand now lives on in Tork®' to clarify intent of the acquisition and market benefits to employees, channel partners, and end buyers.
    * Devised and planned the marketing tactics to support SCA's Tork® brand involvement in its participation at the 2015 Volvo Ocean Race (Team SCA Ocean Racing Team).

  • Georgia-Pacific EMEA - Head of Marketing Communications EMEA

    2010 - 2012 GP is an American pulp and paper company and is one of the world's leading manufacturers and distributors of tissue, packaging, and building products. As of fall 2010, the company employed more than 40K people worldwide.

    * Headed European marketing communications team with responsibilities for the definition, management and execution of marketing strategy to provision the Sales Force Effectiveness initiative.
    * Planned & implemented the marcom strategy and operations including branding and digital marketing.
    * Steered the B2B brand repositioning. KPIs included training efficiency, compliance, brand health, attitudes, and consideration.
    * Consulted and implemented B2B digital strategy in line with customers' insights, industry trends, and business objectives. Successful launch with results exceeding goals: unique visits x5, qualified leads x10, & an acclaimed YouTube channel positively influencing brand perception and well supporting sales and customer services.

  • Pink Lemon Marketing Services - Senior Marketing Consultant

    2006 - 2009 Pink Lemon Marketing Services (Belgium, Self-employed - Pink Lemon was specialized in monetizing opportunities created by customers' segmentation.

    * Envisioned, built and launched inventive influence marketing and partnerships initiatives aimed at increasing awareness of clients' products and services.
    * Planned and produced an audacious platform to showcase Sony's know-how on the lightweight notebook segment through Belgium travel lounges (airport and train station). The program `Travel in style' was then extended to other European markets.
    * Settled media placements and sponsorship activities for Belgian racing driver Bertrand Baguette (World Series by Renault).

  • Sony - Marketing Communications & Manager EMEA

    Puteaux 2004 - 2006 Sony Corporation (US$63 billion revenues - 141,000 employees) is a leading global innovator of audio, video, game, communications, and IT.

    * Developed, managed and deployed the European Marcom strategy for VAIO Professional brand across all media channels.
    * Defined and managed the European cross-industries program, including product placement and sponsorship management.
    * Led the marketing communications campaign for the VAIO Professional European launch including digital, event and PR.
    * Supervised the delivery of event-related marketing campaigns (Insured compliance and monetization of all partnerships).
    * Initiated the VAIO ambassador network targeting managements, press, artists and athletes. This self-financing program generated regular, high-quality content and brand attention via earned media.

  • Sony - European Product Manager

    Puteaux 2002 - 2004 * Led the development of the European VAIO peripherals category with supply, sales, and P&L accountabilities.
    * Managed the European products and services portfolio and drove the channel strategy.
    * Defined, implemented and controlled the sales strategies and activities for the European market.
    * Business plan development with European key accounts (MSH, Dixons group etc.)
    * Developed shop in shops concepts to drive demand at major consumer electronic retail chains.

  • Sony - Channel Marketing Manager

    Puteaux 2000 - 2002

  • Sony -  Marketing Intelligence

    Puteaux 1998 - 2000

Formations

  • Middlesex University (Londres)

    Londres 1996 - 1998 Bachelor of Business Administration honours Degree (2.1)

  • Euromed Marseille Ecole De Management (Marseille)

    Marseille 1994 - 1998 Bachelor with Honours, International Management & Marketing

Réseau

Annuaire des membres :