Mickael BOUDNI

En résumé

Entreprises

• STMicroelectronics - SEO SEM Manager

  2016 - maintenant

• Blue-infinity - Digital Consultant (SEO, SEA, Google Analytics)

  2013 - 2016 • SEA (Search Engine Advertising) Specialist, Google AdWords Certified
  Google AdWords Certification: http://www.boudni.com/adwords-certification-boudni-mickael.pdf
  
  • Google Analytics + Google Tag Manager Expert (advanced implementation and tracking optimization)
  
  • SEO (Search Engine Optimization) / inbound marketing specialist

• Performanz SASU - Owner & consultant en référencement naturel (SEO), PPC advertising (SEA / AdWords), Google Analytics

  2011 - maintenant My responsibilities include providing online businesses and web agencies with a high level of expertise in SEO, SEM, affiliate marketing and web analytics:
  
  - Management of all search engine optimization activities for a large panel of customers, from SMEs to large companies, including premium brands, high traffic websites and ecommerce platforms in retail, education, real estate, automotive and luxury industries
  
  - Implementation, management and optimization of AdWords campaigns, including setting up the campaigns, building and managing lists of keywords, establishing targets and managing budgets
  
  - Implementation of Google Analytics and advanced tracking setup for ecommerce and high traffic websites, as well as advanced troubleshooting
  
  - Monetization of websites through the implementation of affiliate marketing programs in automotive and travel industries

• Digital Luxury Group (DLG, formerly known as IC Agency) - SEO Manager

  2010 - 2011 My responsibilities included the planning and execution of SEO strategies for premium brands and clients, as well as educating and supporting teams on SEO and web analytics matters:
  
  - Planning, creating and implementation of successful SEO strategies for renown brands in the luxury, education and automotive industries
  - Improvement of website architecture, content, linking and other factors to improve SEO for strategic keywords
  - Creation of monthly SEO Reports with analysis of performance along with recommendations for improvements
  - Educating internal team and clients on Best Practices and overall education of SEO
  - Assisting in the preparation and delivery of pitches for new business
  
  SEO Search Engine Optimization at Digital Luxury Group DLG (formerly known as IC Agency) in Geneva, Switzerland.

• Adamence - Responsable Marketing Acquisition / Fidélisation

  Paris 2009 - 2010 - Management and optimisation of PPC campaigns (Google AdWords, Yahoo Search Marketing, MSN adCenter) and display advertising campaigns with strong emphasis on ROI
  Keywords: SEM, PPC, adwords, sponsored links, pay per click, search engine marketing
  
  - Management of onsite and offsite SEO in order to continuously improve Adamence's search engine visibility
  Keywords: SEO, search engine optimisation
  
  - Management of Adamence affiliate marketing program including affiliate recruitment, program animation, tracking and reporting
  
  Adamence is an online jewellery founded in 2005 in Paris. Its main field of expertise is diamond jewellery and diamonds. Adamence has built a strong reputation in the diamond online retail industry in France, Belgium and Switzerland.

• Europcar International - Online Marketing Manager

  Montigny-le-Bretonneux 2007 - 2009 • Gestion et optimisation des budgets dédiés aux moteurs de recherche (Google, Yahoo!) pour optimiser le recrutement de nouveaux clients
  • Gestion des campagnes de liens sponsorisés : conception, mise en œuvre, suivi, animation et optimisation dans une logique de ROI sur différents pays (UK, US, APAC, France, Middle East, Pologne, Portugal)
  • Pilotage et optimisation des outils de tracking (gestion avec les prestataires internes et externes)
  • Mise en place des tableaux de suivi, reporting hebdomadaire et mensuel.
  • Participation à l’amélioration du positionnement des sites Europcar (analyse et suivi du positionnement, optimisation…)
  • Définition et pilotage de la politique d’affiliation (choix des sites, gestion des relations avec les affiliés, suivi hebdomadaire des résultats, proposition d’actions correctives)

• GOOGLE - AdWords Associate

  Paris 2005 - 2007 • Chargé de comptes « Haut-Potentiels » : Identification des comptes à hauts potentiels, suivi des performances, optimisation des campagnes en accord avec les objectifs de l’annonceur (trafic, retour sur investissement, coûts)
  • Spécialiste Google Analytics: Conseil stratégique et technique auprès des utilisateurs AdWords
  • Présentation des études de cas de campagnes réussies et meilleurs pratiques de gestion de campagnes lors des salons professionnels Google AdWords (Business Online, AdTech, Google Universities, etc.)
  • Lancement, administration et modération du Forum AdWords, plate-forme de support interactive dédiés aux utilisateurs des outils de Search Marketing Google.
  • Gestion de l’équipe support clientèle (organisation du workflow – 15 personnes)

Formations

• Groupe ESC ROUEN IFI

  Mont Saint Aignan 1998 - 2002 Marketing, Marketing international

Réseau

• Armand GUILLEMOTEAU

• Bastien CHEREL

• Christopher PITON

• Claire GEYELIN

• David MOURVILLIER

• Emmanuelle NEUVILLE

• Gaultier BERNARD

• Martin POIX