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Mohamed EL ASRI

MONTIGNY-LE-BRETONNEUX

En résumé

Hello and thank you for coming on my profile. I’m glad to welcome you and wish you a good visit on a Multicultural, Successful and Enthusiastic Director of International Sales Viadeo page.

Over 14 years experience in Life Sciences and Medical industries with 10 years senior international sales management. Good knowledge and proven track record in Marketing and international business development in leading companies where I have demonstrated the ability in planning, developing international business, coordinating projects, meeting deadlines and objectives in challenging environments.


Specialties :

-Strategy, Management, Finance, Marketing and International Sales
-Building and developing international business (familiar with starting business from scratch)
-Set-up and management of distributors network in EMEAI area (Europe, Middle East, Africa and India),
-Team management (recruiting, training, managing and developing sales executive’s competencies)
-Strong track record in launching, selling and developing Medical Equipment and Medical Devices business.

- Medical Equipment and Devices : Neurosurgery, Onco-Hematology, ICU, Operating Theatre and Infection Control

Mes compétences :
Marketing stratégique
Dispositifs médicaux
Business development
Management commercial
Distribution internationale
Intelligence économique
Export

Entreprises

  • Confluence Healthcare - CEO Co-Founder

    2017 - maintenant Confluence Healthcare is a company specialized in Medical Device solutions dedicated to Neurosurgery and Neuro-ICU. Established in Paris Area, Confluence Healthcare is led by a management team with many years of experience in both these fields.

    After several years working with neurosurgery centers, meeting and understanding surgeons needs through the world, our will is to enable Neurosurgery and Neuro-ICU teams to improve patient outcomes through the distribution of premium technologies and solutions that make difference. Our Motto : Pragmatic innovation.

    We work closely with partners sharing the same vision and clinicians to develop effective solutions that contribute to enhance healthcare chain.

    Discover our solutions on : www.confluencehealtcare.com

  • Medusims - Commercial Director

    2016 - 2017 Meduims is a french based company located in Paris, pioneer in development of innovative training tools for healthcare professional based on Medical digital simulation.

    Active in many fields as cardiology, obstetric, emergency medecine, Medusims successfully launched in 2017, Traumasims. It is a unique training software platform in Traumatology area.

    Developed in collaboration with world class scientific and pedagogic committee, Traumasims includes 48 interactive clinical cases where you can set up the triage, undertake emergency care, sort the victims in selected APV (aggregation point of victims), evacuate victims to near-by hospital and trauma centers.

    Discover Traumasims and have a unique and great learning experience at : www.traumasims.com

  • Sophysa - EMEAI Business Development Manager

    2011 - 2016 Founded in 1976, SOPHYSA was the pioneer in the development of Neurosurgery Implants to treat hydrocephalus. Sophysa's core competency is the management of Cerebro-Spinal Fluid, allowing her to offer a platform of products for two major medical specialties, Neurosurgery and Neurotrauma.

    To know-more : www.sophysa.com

    I'm the Head of the Neurosurgery products business development in the EMEA region and South West Asia (India and Sri-Lanka).

    How i drive the change and the business growth on my territories ?

    I restructured, challenged and developed the international business activity and achieved a double digit growth, increased the customer’s satisfaction and boosted the company notoriety over the past years. The way I proceeded on :

    Mature Markets : I redefined the business strategy on the established markets (Germany, Spain...etc.), found and implemented new growth and revenue drivers to increase sales for both local partners and Sophysa.

    Emerging Markets : I opened and developed business in countries where the company was not in like Eastern Europe, Africa and Middle East Countries like KSA,

    Complex Markets : Thanks to my solid experience and the network I built during the last 15 years, I opened doors and developed significant business in countries like Russia, Iraq…etc.

  • AIRINSPACE SAS (Medical Devices) - Montigny-Le-Bretonneux (78) - International Distribution Director

    2007 - 2011 - Search and selection of markets with business potential (market studies, business plan and returns on investments)
    - Study for each selected market of the most relevant access mode (agent, distributor, direct sales…etc)
    - Look for, selection (companies screening, business models check) and audit of the potential partners
    - Negotiation of the agreements and targets (results and means) and implementation of the marketing strategy
    - Provide training to the distributor’s teams on the technical, medical and commercial aspects of the products
    - Animation of distributor’s network (visit of public and private hospitals, congress, symposiums,..etc)
    - Business follow-up for each country (Turn- over, margin, profitability and notoriety) and evaluation
    - Development for each country of influencer’s network and lobbying with the KOL and patient’s associations
    - Development of synergies and market experience share between each country (distributors)
    - Management and follow-up of the marketing programs in order to support our sales (direct marketing…)

  • EURO-SERVICES-LABO (Chemical Laboratory) - Ivry-sur-Seine (94) - Marketing and Sales Manager

    2003 - 2006 - Definition and implementation of the marketing and commercial laboratory’s strategy
    - Implementation of the Marketing Mix for every market segment targeted
    - Development of indicators in order to follow-up the sales and financial goals achievement
    - Market studies for the launch of new products and associated services
    - Strategic implementation of partnerships and development of influencer’s network
    - Commercial management (recruitment, training and sales team management)

  • CMAR (Recruitment agency) - Paris (75009) - Sales Consultant (Pharmaceuticals companies and research laboratories)

    2001 - 2002 - Phone and field prospecting before pharmaceutical companies and research laboratories managers
    - Identification of new projects, study of companies needs, negociation, sales and contracts follow-up
    - Consultant’s recruitment de consultants pour la réalisation de missions
    - Follow-up of the consultants’ performances progress and implementation of satisfaction’s indicators

  • POMONA (Food Industry) - Rungis (94) - Export Sales Executive (Europe, Africa and Middle East)

    2000 - 2001 - Development and management of the international distributor’s network
    - New customers prospecting in Europe, Africa and Middle East

  • BIO-VETO-TEST (Biotechnology company) - La Seyne-sur-Mer (83) - Export Marketing and Sales Executive (Europe, USA and Japan)

    1999 - 2000 - Prospects qualification and search of new distributors in Europe
    - Development of sales tools for the training of distributor sales team on microbiology diagnostic products

Formations

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