Nathalie CLAUSEL

Tassin la Demi Lune

En résumé

Expertise in CRM Sales & Marketing Processes using SAP CRM and
• Opportunity Pipeline Management combined with Sales Methodologies
• Marketing Segmentation and Campaigns
• Lead Management from Marketing to Sales Pipeline
• CRM Analytics Reports and Dashboards (SAP BW,

Expertise in B2B Marketing:
• Strategic Marketing
• Market Intelligence
• Product Management
• Operational Marketing

Experience in International Cross Cultural Team Work
• Project Management
• Training

Mes compétences :
Gestion de la relation client


  • Danfoss - CRM Navigator, Danfoss Group

    Tassin la Demi Lune 2009 - maintenant CRM Navigator for the Danfoss Group
    • Develop Sales and Marketing Best Practices to use our CRM as a Strategic and Tactical Weapon
    • Conduct Leadership in Sales Training, Opportunity Management and Marketing Trainings
    • Define the CRM metrics to drive sales team Activities towards our Sales Objectives defined as the best path to achieve our Company Business Results
    • Define and build CRM Reports and Dashboards for Strategic, Tactical and Operational purposes
  • Danfoss - Market Intelligence Consultant, Refrigeration & Air Conditioning Division

    Tassin la Demi Lune 2002 - 2009 Project Manager for the Danfoss Refrigeration and Air Conditioning Market Intelligence System
    • Develop & implement the Market Intelligence System worldwide
    • Be the interface between worldwide Sales Organizations, Strategic Marketing managers and Business Development Managers for all the Product lines of this division.
    • Integrate the Market intelligence System into the Danfoss CRM (SAP CRM)
    • Build market intelligence reports by products, customers, competitors for the whole division (SAP BW)
  • Danfoss Commercial Compressors - Strategic Marketing Analyst

    1996 - 2002 Markets : Refrigeration and Air Conditioning equipement, Heat Pumps
    Target Customers : Installers, Wholesalers, OEMs, Engineering Consultants, End-Users
    • Elaborate Strategic Marketing Plan
    • Conduct market investigations, customer and competitor analysis for New Product Development
    • Define strategic recommendations for new plant locations and new acquisitions
  • France Air - Senior Product Manager

    BEYNOST 1990 - 1996 Product Ranges : Ventilation Products and Air Filters
    Target Customers : Installers, Engineering Consultants, End-Users
    • Investigate Market and Customers’ requirements
    • Determine New Product specifications
    • Define and implement Marketing Plan
    • Support sales teams (14 agencies, 60 sales engineers) with marketing activities, training and technical support
    • Create commercial leaflets, technical documentations, price guidelines
    • Direct Marketing towards installers and engineering consultants, including lecture
    • Sales and market follow-up



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