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Nathalie FILLIOT

PARIS

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Hilton International, Online Distribution Manager

Mes compétences :
Brand Communication
Business
Business development
Communication
Corporate marketing
Hotel
Internet
Marketing

Entreprises

  • Hilton International - Business Development - Online Distribution Manager

    2007 - maintenant Business Development - Online Distribution Manager, Hilton International
    • Maximize sales on hilton.fr and hilton.es thru appropriate on-line retailing and marketing actions:
    Content optimization
    Paid Search
    Online media campaigns
    Emailing
    Online partner activities
    • Develop content in local language for new markets: Russia, Middle-East,...
    • Analyze and evaluate websites performance (traffic, conversion, revenue,…)
    • Work with regional specialists (Sales, Marketing, Revenue) to improve online results and to drive channel shift
    • Promote e-commerce activities amongst Hilton (reports, workshops)
    • Drive projects for the international e-commerce team (eg Web 2.0)
    • Participate in the development of a new platform for Hilton websites (including strong involvement in the localization process
    • Develop and maintain relationships with internal and external stakeholders

  • Hilton Paris hotels (5 hotels) - Marketing & Press Relations Manager

    2005 - 2006 • Development and implementation of yearly marketing/PR action plans and budgets to support the sales and quality objectives of the 5 Paris hotels (3 in central Paris and 2 airports properties)- Monitoring performance
    • Responsible for understanding business needs/dynamics and identifying opportunities for each property
    • Create follow-up activities for under performing hotels
    • Develop special communications/tools/(e-)mailings for specific events (eg refurbishment)
    • Responsible for maintaining the brand guidelines
    • Coordinate marketing activities with internal departments to maximize the impact of marketing programs
    • Responsible for presenting marketing/PR plans and results to owner
    • Organization of PR and Sales events within and outside the hotels (eg Jazz month, Roland Garros,…)
    • In addition to hotels PR and marketing activities (see below)

  • Hilton Arc de Triomphe Paris - Marketing & Press Relations Manager

    2003 - 2005 Pre opening

    • Build awareness for the hotel in key markets and industries to drive business
    • In charge of the positioning of the hotel, including the Spa, the restaurant and the bar
    • Development of the marketing strategy and implementation of the pre opening marketing action plan (product and communication) and budget
    • Spa: supplier negotiations and contracting; close work with the architect; gym and Spa equipment supplier negotiations
    • Close relationships with the Sales department to support the commercial strategy
    • Conception of pre-opening marketing materials
    • Implementation of the regional marketing programs in the hotel
    • Coordination of the Grand Opening ceremony (1,500 guests)

    Post opening

    • Development and implementation of yearly marketing action plans
    • Preparation and follow-up of yearly budgets
    • Design of marketing materials / Sales support tools (brochures, posters, flyers, image bank, 4’ film…) including materials for key and niche markets
    • Creation of innovative tools (novels set in the hotel, own water label, luxury VIP gifts etc)
    • Press relations: writing/distribution of press releases, development of press kits, organization of press conferences, press interviews
    • Contracting and management of the external PR agencies for the UK and US markets (including press trips organization)
    • Spa: close relationships to develop cross-selling activities and to increase business from both internal and external guests with in-house and external actions: marketing materials, mailings, PR activities, innovative packages, development of new products including guidelines for the therapists (all steps from the booking to the departure of the guest, and after the departure to increase loyalty)
    • Main contributor for the hotel’s websites (French and English)
    • Advertising campaigns in the key markets
    • Development of partnership opportunities (car rental, art gallery…)
    • Development of creative and targeted promotions to communicate through Hilton customer loyalty program (HHonors) media, on Hilton websites and in various communication opportunities
    • Mailings/e-mailings on specific markets/targets (meeting planners, pharmaceutical companies…)
    • Implementation of a bi-monthly e-newsletter dedicated to the 5 Hilton in Paris (French & English versions)
    • Positioning of the restaurant and bar: signage, in-house advertising, sensory marketing, branded items, themed events, cross-selling with the Spa
    • Lead projects and delegate actions to the food & beverage Sales person to improve the positioning of the restaurant & bar and generate business
    • Communicate marketing strategy and activity to the team members to create awareness
    • Active participation in the ISO 9001 & SA 8000 certification of the hotel (July 2006)

  • Hilton International, Europe & Africa, Marketing - Assistant Regional Director of Marketing for Western Europe, Africa & Indian Ocean

    2002 - 2003 Support to 30 hotels for marketing and communication initiatives
    • Conception and coordination of internal and external marketing tools: hotel brochures, ‘Bookers Club’ marketing materials
    • Coordination of the internal employee magazine (meetings with agency, rewriting)
    • Reviewing of website content (30 hotels)
    • Press relations (translation / adaptation / distribution of press releases)
    • Promotion of the hotels in the French, Spanish and Benelux markets

  • Les Voyages Excellence, luxury travel agency - Marketing & Communication Coordinator

    2000 - 2002 • Selection and contracting with hotels (4* / 5* and luxury boutique hotels)
    • Customer relationships: research of client needs, guest satisfaction survey
    • Promotion of new products
    • Conception of a new brochure and mailing to clients (VIP) and to the press
    • Development of 2 databases: clients/hotels

Formations

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